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The Ordinary vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and HUDA BEAUTY are distinct beauty brands that cater to different complexion needs through targeted formulations. The Ordinary focuses on science-led serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, which suit dry and sensitive skin best. Meanwhile, the second brand offers high-performance primers, color correctors, and baking powders with modern, skin-smoothing formulas that suit normal, combination, and oily skin best. While both lines address acne-prone skin with specialized options, the Canadian brand relies on active ingredients like niacinamide and mandelic acid, whereas its counterpart utilizes weightless textures to visually refine texture and control shine.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs HUDA BEAUTY products

Questions and answers

The Ordinary or HUDA BEAUTY: which is better?

The Ordinary is much better for skin care because the products on this page offer extensive, high-performing ingredient routines for dry, sensitive, and dark-spot-prone skin, whereas HUDA BEAUTY only features a single primer with lower fit levels.

What is the difference between The Ordinary and HUDA BEAUTY?

The Ordinary offers a large range of skincare products across many categories with High or Superior Lovi fit levels for dry, sensitive, and dark-spot-prone skin types. In contrast, HUDA BEAUTY features only a single product on this page, which has Average to Caution fit levels across those same skin types.

Which is more affordable, The Ordinary or HUDA BEAUTY?

The products on this page from The Ordinary offer affordable and great value serums, while HUDA BEAUTY is only represented by a primer on this page.

Which causes fewer breakouts, The Ordinary or HUDA BEAUTY?

The products on this page from The Ordinary provide High or Superior Lovi fit levels for acne-prone and oily acne-prone skin types across a wide range of serums, toners, and cleansers. In comparison, HUDA BEAUTY is represented on this page solely by EASY BLUR PRIMER, which has a Caution fit level for acne-prone skin.

When was The Ordinary founded and who owns it compared to HUDA BEAUTY?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021, whereas HUDA BEAUTY was founded in 2013 and is independently owned.

Do any products from The Ordinary or HUDA BEAUTY contain fragrance?

Every product on this page for both The Ordinary and HUDA BEAUTY lists no fragrance in its ingredients.

Which brand offers more products for dry skin according to their Lovi fit levels?

The Ordinary offers more products for dry skin on this page, with many options achieving a Superior or High fit level. In comparison, HUDA BEAUTY lists only one product on the page, which has an Average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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