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The Ordinary vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and the purest are celebrated skincare lines offering dedicated solutions for diverse complexions. The Canadian brand features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the other is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. Both collections suit dry and sensitive skin best, with the former also offering targeted support for acne, dark spots, and mature concerns through specific acids, and the latter providing reliable daily care for combination skin. Ultimately, they differ through the former brand's ingredient-driven precision versus its counterpart's consistently understated performance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs the purest products

The Ordinary vs the purest moisturizers

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary fit dry skin, sensitive skin, and skin with dark spots best, whereas the purest features only one product which contains fragrance.

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger variety of fragrance-free skincare products that Lovi rates as a High or Superior fit for dry and sensitive skin, whereas the purest features only one product on this page, which contains fragrance.

The Ordinary or the purest: which moisturizer is better?

When comparing moisturizers, the products on this page from The Ordinary generally offer high fit levels for dry skin, whereas the solutions moisturizer from the purest is rated High for sensitive skin but Low for dry skin.

Which is more affordable, The Ordinary or the purest?

The products on this page by The Ordinary are noted for providing affordable and great value serums. The purest has only one moisturizer listed on its page, so shoppers have fewer low-cost choices there.

Which causes fewer breakouts, The Ordinary or the purest?

The Ordinary products on this page generally achieve a high fit for acne-prone skin, whereas the purest solutions have a low fit for this skin type. Reviewers often mention acne-clearing serums as a praised benefit of The Ordinary.

When were The Ordinary and the purest founded?

The Ordinary was founded in 2016 in Canada, while the purest was founded in 2020.

How do the fragrance options compare between The Ordinary and the purest products?

The products on this page by The Ordinary list no fragrance across their entire range, whereas the purest includes fragrance in its products.

Which brand offers more products for dry skin according to the page?

The Ordinary offers more products for dry skin on this page, with multiple options reaching a Superior or High fit level. Lovi rates the products on this page as having a High fit for dry skin, for instance, with Natural Moisturizing Factors + HA.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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