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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Shu Uemura are distinct skincare lines created to support diverse complexions through specialized ingredients and formulations. The Ordinary offers serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, making the brand best suited for dry skin and sensitive skin. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best, owing to their gentle and effective nature. They differ primarily in their product types and specific ingredient focuses, while both maintain skin comfort.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary offers a significantly broader range of products on this page, fitting dry and sensitive skin types best, whereas Shu Uemura features only a single cleansing oil with lower fit ratings. Reviewers frequently praise The Ordinary for its affordable and gentle serums that help smooth texture and clear acne.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of affordable serums, toners, and moisturizers that Lovi rates as having High or Superior fit for dry skin and sensitive skin. In contrast, Shu Uemura features only a single cleansing oil on this page, which Lovi rates as having Average to Caution fit for those same skin types.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Shu Uemura does not have similar affordability mentions on this page.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The products on this page from The Ordinary generally fit acne-prone skin well with high or superior ratings, whereas Shu Uemura's cleansing oil is rated low for acne-prone skin. Therefore, The Ordinary is much less likely to cause breakouts.

When was The Ordinary founded compared to Shu Uemura, and who owns each brand?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

How does the Lovi fit level for dry skin compare between The Ordinary's cleansers and Shu Uemura's cleansing oil?

The products on this page show that Lovi fit level for dry skin is High for The Ordinary's Glycolipid Cream Cleanser, whereas Shu Uemura's cleansing oil has an Average fit level for dry skin.

Do any products from The Ordinary or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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