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The Ordinary vs ELIDEL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and ELIDEL are distinct skincare names offering targeted care for dry and sensitive skin. The Canadian brand, founded in 2016, provides serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Swiss brand, founded in 2001, is beloved for its gentle moisturizers and soothing formulas. Both options suit sensitive and dry skin best, yet they differ in their specific formulations, with the former featuring active ingredients like niacinamide and lactic acid, and the latter relying on pimecrolimus.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ELIDEL is a Swiss skincare brand founded in 2001 and owned by Viatris Inc. since 2016.

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This page compares some of the most popular The Ordinary and ELIDEL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs ELIDEL products

The Ordinary vs ELIDEL moisturizers

Questions and answers

The Ordinary or ELIDEL: which is better?

The Ordinary provides a much wider selection of products on this page and achieves High to Superior Lovi fit levels across multiple skin types, whereas ELIDEL features only a single pimecrolimus moisturizer with average to low fit levels.

What is the difference between The Ordinary and ELIDEL?

The Ordinary offers a wide range of affordable skincare products with high fit levels for dry, sensitive, and dark-spot-prone skin, whereas ELIDEL features only a single pimecrolimus moisturizer with lower fit levels for those skin types.

The Ordinary or ELIDEL: which moisturizer is better?

The products on this page for The Ordinary offer significantly better moisturizer options, such as Natural Moisturizing Factors + HA which achieves a Superior fit for dry skin, compared to ELIDEL where the pimecrolimus moisturizer only reaches an Average fit for dry sensitive and sensitive skin.

Which is more affordable, The Ordinary or ELIDEL?

The products on this page from The Ordinary are known for being affordable and offering great value. Elidel does not have similar affordability claims on this page.

Which causes fewer breakouts, The Ordinary or ELIDEL?

The Ordinary products on this page help manage breakouts with options like acne-clearing serums, whereas ELIDEL features pimecrolimus which has a low fit for acne-prone skin and may cause a caution warning for oily skin types.

When was The Ordinary founded compared to ELIDEL?

The Ordinary was founded in 2016 in Canada, while ELIDEL was founded earlier in 2001 in Switzerland.

Which company owns ELIDEL, and who owns The Ordinary?

ELIDEL is owned by Viatris Inc., and The Ordinary is owned by The Estée Lauder Companies Inc.

Do any products from The Ordinary or ELIDEL contain fragrance?

Every product on this page from both The Ordinary and ELIDEL lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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