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The Ordinary vs Taro

The Ordinary and Taro are skincare collections built around targeted serums, moisturizers, cleansers, toners, and gentle formulas. The Canadian brand founded in 2016 relies on hyaluronic acid, glycerin, and squalane, while the latter is warmly embraced for its reliable daily care and standout Tretinoin Cream. Both options suit sensitive and dry skin best, though the first also accommodates combination, acne-prone, dark spot, and mature skin through specific acid and vitamin treatments. They differ primarily in their ownership history and the broader breadth of their ingredient catalog.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a vast range of fragrance-free products on this page with High to Superior Lovi fit levels for dry and sensitive skin, whereas Taro features only one prescription-strength treatment with low fit for those skin types.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of products featuring ingredients like hyaluronic acid and squalane, while Taro features just one prescription-strength product, Tretinoin Cream.

Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums, while Taro offers no comparable range of budget options.

When were The Ordinary and Taro founded and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Which brand offers a wider variety of skincare products and serums?

The Ordinary offers a much wider variety of skincare products and serums on this page, including dozens of options for different skin types and concerns. In contrast, Taro features only a single product, Tretinoin Cream.

How do the Lovi fit levels for acne-prone skin compare between The Ordinary and Taro products?

The products on this page from The Ordinary show high to superior Lovi fit levels for acne-prone skin, whereas Taro's Tretinoin Cream achieves a high fit level for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.