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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are independent skincare brands originating from Canada and Britain, respectively, offering accessible formulations for everyday routines. The Ordinary focuses on science-led serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, while facefacts delivers nourishing cleansers and targeted formulas designed to maintain natural moisture balance. Both cater well to dry skin, with the Canadian brand additionally suiting sensitive skin and the British brand accommodating normal and combination types. They differ primarily in their ingredient concentration and specific product ranges, offering distinct approaches to hydration, anti-aging, and blemish care.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much larger selection of products on this page than facefacts, with tailored fit levels for dry, sensitive, and dark-spot-prone skin. Reviewers often mention its affordable serums and acne-clearing benefits.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large range of specialized serums, toners, and moisturizers that Lovi rates as having High or Superior fit for dry skin and sensitive skin. In contrast, facefacts currently features just a single cleanser on this page, which also achieves a High fit for sensitive skin and dry skin.

The Ordinary or facefacts: which cleanser is better?

When comparing cleansers, The Ordinary Glycolipid Cream Cleanser achieves a High Lovi fit level for dry skin, dry sensitive skin, oily skin, sensitive skin, mature skin, oily acne-prone skin, and combination skin. In comparison, the facefacts Hydrating Gentle Cleanser achieves a High Lovi fit level for dry skin, sensitive skin, acne-prone skin, dry sensitive skin, and mature skin.

Which is more affordable, The Ordinary or facefacts?

The products on this page for The Ordinary include affordable and great value serums among their commonly mentioned benefits. Facefacts does not have pricing information mentioned on this page.

Which causes fewer breakouts, The Ordinary or facefacts?

The products on this page for The Ordinary offer High or Superior Lovi fit levels for acne-prone skin across many serums and cleansers, whereas facefacts has only one gentle cleanser on the page with a High fit for acne-prone skin.

When was The Ordinary founded and who owns it compared to facefacts?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. In comparison, facefacts was founded in the United Kingdom in 2019 and is owned by Brand Masters B.V. as of 2026.

Do products from The Ordinary and facefacts contain any fragrance?

Every product on this page from both The Ordinary and facefacts lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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