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The Ordinary vs NIOD

The Ordinary and NIOD are Canadian skincare brands owned by The Estée Lauder Companies Inc. since 2021 that feature thoughtful, scientifically rigorous formulas. The Ordinary is known for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while NIOD is widely loved for advanced serums and balancing toners. Both brands suit dry and sensitive skin best, but they differ in complexity and targeted results.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or NIOD: which is better?

The Ordinary offers a much larger selection of products on this page across a wide range of skin concerns, whereas NIOD currently features only a couple of targeted items. The Ordinary products on this page fit best for dry skin, sensitive skin, and skin with dark spots.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a large variety of products that fit dry skin, sensitive skin, and skin with dark spots best, whereas NIOD features just a few products like Modulating Glucosides and Superoxide Dismutase Saccharide Mist. Both brands were founded in Canada and are owned by The Estée Lauder Companies Inc.

Which is more affordable, The Ordinary or NIOD?

The Ordinary is more affordable, as the products on this page are often noted by reviewers for being affordable and great value serums.

When was The Ordinary founded compared to NIOD?

The Ordinary was founded in 2016, which is one year after NIOD was founded in 2015.

Which brand has more products listed on the comparison page?

The Ordinary has significantly more products listed on the comparison page than NIOD, offering a wide range of serums, cleansers, and treatments.

Are there any products from either brand that contain fragrance?

Every product on the products on this page for both The Ordinary and NIOD lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.