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The Ordinary vs A+

The Ordinary and A+ are distinct skincare brands that serve differing complexions with focused care. The Canadian brand centers on serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting dry and sensitive skin best while offering targeted solutions for acne-prone, dark-spotted, and mature skin. Conversely, the Indian brand is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best. While both cater to delicate complexions, they differ in their origins and specific ingredient arrays, with the former emphasizing potent single-ingredient innovations and the latter focusing on mild, daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or A+: which is better?

The Ordinary offers a much wider range of products that Lovi rates best for dry skin, sensitive skin, and skin with dark spots, while A+ features only one moisturizer with average to low fits. Shoppers often praise The Ordinary for its affordable and acne-clearing serums, though some note sticky finishes or pilling.

What is the difference between The Ordinary and A+?

The products on this page from The Ordinary offer a wide selection of targeted serums and moisturizers, whereas A+ currently features a single cream.

The Ordinary or A+: which moisturizer is better?

The products on this page show that The Ordinary offers moisturizers with a Superior fit for dry skin, whereas A+ has only one moisturizer with an Average fit for sensitive and dry skin. Niacinamide helps reduce pigmentation, and hyaluronic acid improves skin hydration and fights aging signs.

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Which is more affordable, The Ordinary or A+?

The products on this page from The Ordinary are widely recognized by reviewers as affordable and offering great value, whereas A+ has a much more limited selection without specific value mentions.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, whereas A+ was founded in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product on this page from The Ordinary and A+ lists no fragrance in its ingredients.

Which brand offers more products for dry skin according to the Lovi fit levels?

The Ordinary offers considerably more products for dry skin on this page, with numerous formulas receiving a Superior or High Lovi fit level, whereas A+ lists only one product with an Average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.