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The Ordinary vs Pair

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Pair are distinct skincare brands founded in Canada and Japan respectively. The Ordinary offers diverse serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while Pair provides targeted serums and meticulously crafted formulas like the Acne Cream W for stubborn blemishes. The Canadian brand suits dry and sensitive skin best, whereas the Japanese brand focuses on acne-prone skin. They differ primarily in their geographical origins, founding years, corporate owners, and core ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

This page compares some of the most popular The Ordinary and Pair products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Pair products

The Ordinary vs Pair serums and treatments

Questions and answers

The Ordinary or Pair: which is better?

The Ordinary offers a much wider range of products that suit dry and sensitive skin as well as skin with dark spots, whereas Pair features only one product on this page with lower fit levels for those skin types.

What is the difference between The Ordinary and Pair?

The Ordinary offers a large range of fragrance-free skincare products on this page that fit dry skin, sensitive skin, and skin with dark spots best, whereas Pair features just one targeted acne product. Reviewers frequently praise The Ordinary for affordability and gentle serums, though some note sticky finishes and pilling issues.

Which is more affordable, The Ordinary or Pair?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value, whereas Pair features only one product on the page without affordability reviews.

Which brand has been owned by its parent company for a longer period of time, The Ordinary or Pair?

Pair has been owned by its parent company longer, since 2004, whereas The Ordinary has been owned by Estée Lauder since 2021.

Do any products from The Ordinary or Pair contain fragrance in their ingredients?

Every product on this page from The Ordinary and Pair lists no fragrance in its ingredients.

Which brand offers a wider variety of skincare products on the comparison page?

The Ordinary offers a much wider variety of skincare products on this page compared to Pair, featuring dozens of serums, cleansers, toners, and moisturizers for various skin types. Pair only lists a single product, Acne Cream W, on the page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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