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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are two distinct skincare lines offering targeted care for various complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane, suiting dry and sensitive skin best while offering top-rated treatments for acne, dark spots, and mature concerns. Meanwhile, the other brand is known for its nourishing masks and delicate formulas that suit dry, oily, and combination skin, featuring standouts like the Collagen Night Wrapping Mask for acne-prone skin. Both brands differ in their core offerings and ingredient profiles, yet each thoughtful preparation cares for the complexion with quiet precision.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary is a better choice for most shoppers, as the products on this page fit dry skin and sensitive skin at a High level and skin with dark spots at a High level, whereas SEYOUL has no best-fit skin types listed. Niacinamide may help reduce cutaneous pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002

What is the difference between The Ordinary and SEYOUL?

The products on this page from The Ordinary fit dry skin, sensitive skin, and skin with dark spots best, whereas SEYOUL lacks a distinct brand-focused routine for these skin types. Reviewers often note that The Ordinary offers affordable and great value serums that are gentle and non-irritating.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page by The Ordinary are known for being affordable and offering great value serums, whereas SEYOUL has only a single product listed on its page without pricing advantages mentioned.

When were The Ordinary and SEYOUL founded, and who owns each brand?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc., whereas SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Which brand offers a broader range of products for various skin types based on the page?

The Ordinary offers a much broader range of products on this page compared to SEYOUL, featuring dozens of specialized serums, toners, and cleansers that cater to diverse skin types. SEYOUL lists only a single mask product on its page, limiting its applicability across different skin concerns.

Do any products from The Ordinary or SEYOUL contain added fragrance?

Every product on this page from both The Ordinary and SEYOUL lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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