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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are distinct skincare brands that offer serums, moisturizers, cleansers, and toners. The Canadian brand is known for hyaluronic acid, glycerin, and squalane, suiting dry and sensitive skin best, while the British brand is celebrated for its proprietary tri-ceramide complex and squalane, suiting acne-prone and mature skin best. Both brands differ in their formulations, with the former focusing on targeted single-ingredient efficacy and the latter utilizing advanced barrier-supporting blends.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for oily skin

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The Ordinary vs BYOMA routines for combination skin

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The Ordinary vs BYOMA routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

The Ordinary or BYOMA: which is better?

When comparing The Ordinary and BYOMA, both brands offer products on this page with equal routine fit levels for oily, combination, acne-prone, mature, and dark spot skin types, while BYOMA reaches a Superior routine fit for oily acne-prone skin compared to The Ordinary's High level. Reviewers find that The Ordinary provides better value and pricing alongside acne and blemish clearing, whereas BYOMA does better with skin sensitivity, gentleness, and hydration.

What is the difference between The Ordinary and BYOMA?

The Ordinary offers better value and blemish clearing among the products on this page, whereas BYOMA excels in hydration and skin sensitivity. Both brands provide a Superior routine fit for oily, combination, acne-prone, mature skin, and skin with dark spots.

The Ordinary or BYOMA for oily skin?

Both The Ordinary and BYOMA offer a Superior routine fit for oily skin. The Ordinary features targeted blemish-clearing serums, while BYOMA focuses on lightweight, fast-absorbing moisturizers that strengthen the skin barrier.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers with a high level of fit for dry and sensitive skin. Reviewers note that the products on this page for BYOMA are particularly praised for being hydrating and non-stripping.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary provides better value and pricing among the products on this page.

Which brand has better skin sensitivity and gentleness, The Ordinary or BYOMA?

BYOMA does better for skin sensitivity and gentleness. Every product on The Ordinary page lists no fragrance, while BYOMA has fragrance in 16 of its 17 products on this page.

The Ordinary or BYOMA: which brand is better for oily acne-prone skin?

BYOMA is slightly better than The Ordinary for oily acne-prone skin because the products on this page achieve a Superior routine fit for this skin type, compared to a High fit for The Ordinary.

The Ordinary or BYOMA for acne-prone skin?

Both The Ordinary and BYOMA reach a Superior routine fit level for acne-prone skin on the products on this page. Reviewers note that The Ordinary does better for acne and blemish clearing, while BYOMA does better for skin sensitivity and gentleness.

The Ordinary or BYOMA: which moisturizer is better?

Both brands offer moisturizers that help hydrate and support the skin, with BYOMA featuring barrier-strengthening ceramides across its products on this page and The Ordinary providing options with natural moisturizing factors. Lovi rates the routine fit for both brands as Superior for dry skin, sensitive skin, and mature skin.

Dermatologic Therapy, 2022

The Ordinary or BYOMA for skin with dark spots?

Both brands achieve a Superior routine fit for skin with dark spots. Reviewers mention that the products on this page from The Ordinary excel in dark spot fading serums and value, while BYOMA excels in hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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