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The Ordinary vs Jole

The Ordinary and Jole are modern skincare lines featuring targeted formulas for diverse complexions. The Ordinary offers a wide range of serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, whereas the other brand specializes specifically in concentrated serums. Both brands suit dry and sensitive skin best, while differing primarily in their breadth of product types and specific ingredient pairings.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much wider selection of skincare products on this page compared to Jole, which features only a single azelaic acid serum. Reviewers frequently praise The Ordinary for its affordable value and effective, gentle serums, making it a versatile choice for various skin types.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of products featuring ingredients like hyaluronic acid and squalane, whereas Jole features just an azelaic acid serum on this page. Lovi finds that the products on this page for The Ordinary fit dry and sensitive skin best, while Jole has no specific top-fit skin types.

Which is more affordable, The Ordinary or Jole?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Jole only features a single product on this page, so a broad price comparison is not available.

When were The Ordinary and Jole founded?

The Ordinary was founded in 2016 in Canada. Jole was founded in 2019.

How do the ownership structures of The Ordinary and Jole differ?

The Ordinary is owned by The Estée Lauder Companies Inc., whereas Jole is owned independently.

Do products from The Ordinary and Jole contain fragrance?

Every product on this page from both The Ordinary and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.