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The Ordinary vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Blume are Canadian skincare brands that offer gentle solutions for daily care. The Ordinary, founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021, focuses on serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, making its products best for dry and sensitive skin. Blume, founded in 2018, is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin. While the first brand provides targeted acids for acne, dark spots, and mature skin, the second brand supports a balanced and healthy complexion through daily use of offerings like the Meltdown Gel Cream.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Blume products

The Ordinary vs Blume moisturizers

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger variety of targeted skincare products on this page compared to Blume, which features only a single moisturizer. The products on this page from The Ordinary fit dry skin, sensitive skin, and skin with dark spots best.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of products featuring active ingredients for various skin concerns, while Blume is an independent Canadian brand offering a simpler selection including the Meltdown Gel Cream. Both brands feature no fragrance across the products on this page.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a much wider variety of moisturizers and hydrating formulas on this page, fitting dry skin best with a Superior Lovi fit for products like Natural Moisturizing Factors + HA. Blume features just one moisturizer, Meltdown Gel Cream, which has a High Lovi fit for acne-prone skin.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value, while Blume does not have this mentioned for its range.

Which causes fewer breakouts, The Ordinary or Blume?

The products on this page from The Ordinary fit acne-prone skin well with multiple high-performing acne-clearing serums, while Blume offers the Meltdown Gel Cream, which also helps acne-prone skin.

When was The Ordinary founded and who owns it compared to Blume?

The Ordinary was founded in 2016 in Canada and has been owned by The Estee Lauder Companies Inc. since 2021, whereas Blume was founded in 2018 in Canada and remains independently owned.

Which brand offers more products for dry skin and sensitive skin?

The Ordinary offers more products for dry skin and sensitive skin, with numerous options achieving High and Superior fit levels on Lovi.

What are some common complaints or negative feedback from reviewers about The Ordinary?

Reviewers of The Ordinary often report other complaints, along with sometimes noting sticky or tacky finishes and pilling issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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