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The Ordinary vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and No7 are distinct skincare lines offering serums, moisturizers, cleansers, toners, eye products, and sunscreens. The Canadian brand centers its formulations on hyaluronic acid, glycerin, and squalane, suiting dry skin and sensitive skin best, while the British brand relies on vitamin C, shea butter, and hyaluronic acid, favoring mature skin and dry skin. Where the former emphasizes targeted single-ingredient acids, the latter utilizes nourishing protective complexes to address diverse complexion needs.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The Ordinary and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs No7 products

People Say

The OrdinaryNo7
  • Hydration, plumping, and value Mostly MentionedMostly Mentioned
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Smoothes skin texture and improves glow Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Reduces redness and clears acne Often MentionedNot noted
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
  • Irritation, stinging, and breakouts Mostly MentionedMostly Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Texture and pilling issues under makeup Mostly MentionedNot noted
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs No7 routines for dry skin

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The Ordinary vs No7 routines for oily skin

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The Ordinary vs No7 routines for combination skin

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Questions and answers

The Ordinary or No7: which is better?

The Ordinary outperforms No7 across a greater variety of skin concerns on this page, achieving a Superior routine fit for most skin types compared to No7's High fit.

What is the difference between The Ordinary and No7?

The Ordinary does better at reducing redness and clearing acne, while both brands offer equal performance for hydration, plumping, value, skin texture smoothing, and glow. Lovi finds that The Ordinary has a Superior routine fit for oily, combination, sensitive, acne-prone, and dark spot skin types compared to No7's High fit, whereas both brands share a Superior routine fit for dry and mature skin.

The Ordinary or No7 for dry skin?

Both The Ordinary and No7 provide a Superior routine fit for dry skin based on the products on this page. Hyaluronic acid helps improve skin hydration and moisture.

Dermatologic Therapy, 2022Drug Delivery, 2017

The Ordinary or No7: which moisturizer is better?

Both The Ordinary and No7 offer moisturizers with a superior fit for dry skin on the products on this page. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or No7?

The Ordinary is more affordable, as the products on this page are known as affordable and great value serums. No7 focuses more on anti-aging and line reduction, but does not offer the same budget-friendly pricing.

Which brand performs better for mature skin, The Ordinary or No7?

Both The Ordinary and No7 perform well for mature skin, matching at a Superior routine fit level. The products on this page for both brands feature effective anti-aging ingredients, such as retinol and hyaluronic acid, to help smooth fine lines and improve skin texture.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

Do products from The Ordinary and No7 contain fragrance?

Every product on The Ordinary page lists no fragrance in its ingredients, whereas No7 includes fragrance in 3 of the 13 products on its page.

Which brand is better for reducing redness and clearing acne?

The Ordinary does better for reducing redness and clearing acne than No7. The products on this page for The Ordinary include specialized acne-clearing serums.

The Ordinary or No7 for oily skin?

For oily skin, Lovi rates The Ordinary as having a Superior routine fit, while No7 has a High fit level. The Ordinary does better for reducing redness and clearing acne among the products on this page.

The Ordinary or No7 for sensitive skin?

The Ordinary is a better fit for sensitive skin, offering a Superior routine fit compared to No7's High level.

The Ordinary or No7 for acne-prone skin?

For acne-prone skin, both brands work well, but The Ordinary has a Superior routine fit compared to No7's High level. The Ordinary excels at reducing redness and clearing acne among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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