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COSRX vs Pixi

COSRX and Pixi are popular skincare brands that offer a wide array of nourishing toners, targeted serums, moisturizers, and cleansers driven by thoughtful formulas. The Korean brand is known for utilizing ingredients like hyaluronic acid, glycerin, and niacinamide to suit acne-prone and oily skin types, while the British brand is celebrated for its gentle, balancing nature that suits sensitive and oily skin best. Ultimately, they differ in their foundational approaches, with the former harnessing proven science to address specific blemishes and the latter offering nourishing items to maintain a healthy, refined complexion.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Pixi is a British skincare brand founded in 1999.

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This page compares some of the most popular COSRX and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

COSRXPixi
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Glow, radiance and brightening Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
  • Lightweight absorption and texture Often MentionedOften Mentioned
    • “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
    • “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Improves and smoothes skin texture Often MentionedSometimes Noted
    • “skin feels softer immediately — COSRX The 6 Peptide Skin Booster Serum”
    • “Skin feels like glass — COSRX BHA Blackhead Power Liquid”
    • “smoother skin — COSRX AHA/BHA Clarifying Treatment Toner”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Gentle and non-stripping formula Often MentionedRarely Noted
    • “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
    • “perfect for first-time retinol users — COSRX The Retinol 0.1 Cream”
    • “doesn't strip my skin — COSRX Low pH Good Morning Gel Cleanser”
    • “Gentle enough for regular use — Pixi Retinol Tonic”
  • Effective acne and pore control Often MentionedRarely Noted
    • “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
    • “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
    • “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
    • “faded acne scars — Pixi Glow Tonic”
  • Unpleasant texture and sticky residue Sometimes NotedOften Mentioned
    • “texture is gooey and stringy — COSRX Advanced Snail 92 All in One Cream”
    • “too slimy and sticky — COSRX Advanced Snail 96 Mucin Power Essence”
    • “too greasy — Pixi Glow Mist”
    • “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
  • Strong medicinal or chemical scent Sometimes NotedOften Mentioned
    • “smells like chemicals — COSRX Low pH Good Morning Gel Cleanser”
    • “smells like onions — COSRX The Retinol 0.1 Cream”
    • “smells like tea tree/medicinal — COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and dispensing issues Sometimes NotedOften Mentioned
    • “tube cracked on the side — COSRX The Retinol 0.1 Cream”
    • “hate dipping fingers in — COSRX Advanced Snail 92 All in One Cream”
    • “packaging is terrible — COSRX The Hyaluronic Acid 3 Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”

COSRX vs Pixi routines for dry skin

See multi-brand routine · 99% fit

COSRX vs Pixi routines for oily skin

See multi-brand routine · 95% fit

COSRX vs Pixi routines for combination skin

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Questions and answers

COSRX or Pixi: which is better?

Both COSRX and Pixi perform well, with COSRX offering better acne and pore control while Pixi excels in glow and radiance. For routine fit across most skin types, Lovi rates Pixi as Superior and COSRX as High.

What is the difference between COSRX and Pixi?

COSRX is owned by Amorepacific Group since 2024 and founded in South Korea in 2013, whereas Pixi is an independent brand founded in the United Kingdom in 1999. COSRX better improves and smoothes skin texture, provides a gentle and non-stripping formula, and offers effective acne and pore control, while Pixi does better with glow, radiance, and brightening.

COSRX or Pixi for dry skin?

For dry skin, Pixi is rated as a Superior routine fit, while COSRX is rated as High. Both brands offer products that help provide deep hydration, though Pixi stands out for radiance and glow while COSRX is known for gentle formulas.

COSRX or Pixi: which moisturizer is better?

Both COSRX and Pixi offer well-reviewed moisturizers with high Lovi fit levels across multiple skin types. COSRX products on this page frequently highlight deep hydration alongside effective acne control, while Pixi products on this page are often noted for radiance and glow.

Which is more affordable, COSRX or Pixi?

The products on this page do not list pricing information, so a comparison of affordability between COSRX and Pixi cannot be made.

Which brand has more fragrance-free products, COSRX or Pixi?

COSRX has more fragrance-free products on this page, with 37 out of 38 products listing no fragrance compared to 7 out of 10 for Pixi.

COSRX or Pixi: which is better for improving skin texture?

COSRX does better for improving skin texture. Lovi rates the products on this page as providing effective smoothing, and reviewers often mention that the brand improves skin texture.

Which brand was founded earlier, COSRX or Pixi?

Pixi was founded earlier in 1999 in the United Kingdom, while COSRX was founded in 2013 in South Korea.

COSRX or Pixi for oily skin?

For oily skin, Lovi rates Pixi as Superior and COSRX as High, making Pixi the stronger fit for this skin type. Reviewers note that Pixi delivers radiance and glow and offers lightweight and pleasant toners, while COSRX helps with acne control and clearing.

COSRX or Pixi for sensitive skin?

Both COSRX and Pixi are great choices for sensitive skin, with Lovi rating COSRX's routine fit as High and Pixi's routine fit as Superior. Pixi features gentle toners and deep hydration that help soothe sensitive skin, while COSRX offers non-stripping formulas with key ingredients like centella asiatica and allantoin that may help calm irritation.

COSRX or Pixi for acne-prone skin?

Both COSRX and Pixi are well-suited for acne-prone skin, with COSRX offering a Superior routine fit and Pixi providing a Superior routine fit on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.