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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are popular skincare lines offering gentle, effective daily care. The Korean skincare brand founded in 2016 features thoughtful serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, while the British skincare brand founded in 1999 provides nourishing toners, targeted serums, soothing eye products, and hydrating moisturizers that suit sensitive and oily skin best. Both brands offer targeted solutions for acne-prone skin, dark spots, and mature skin, though they differ in their foundational ingredients and regional origins.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Pixi routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi is the better fit overall because it achieves a Superior routine fit across every skin type on this page. Beauty of Joseon is a strong alternative that focuses on fragrance-free formulas and key ingredients like niacinamide and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon and Pixi both offer gentle skincare options, but Beauty of Joseon focuses on fragrance-free formulas with key ingredients like niacinamide to help reduce pigmentation, while Pixi features popular toners and serums with ingredients like aloe vera to help support skin healing.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Pixi for dry skin?

Both Beauty of Joseon and Pixi are well suited for dry skin, with Beauty of Joseon achieving a High fit and Pixi reaching a Superior fit. Pixi features ingredients like hyaluronic acid that helps provide deep hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Pixi: which moisturizer is better?

Both Beauty of Joseon and Pixi offer moisturizers, such as the Dynasty Cream and the Rose Oil Blend, with Beauty of Joseon being fragrance-free across its range. Niacinamide in Beauty of Joseon products helps reduce cutaneous pigmentation and melanin transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Beauty of Joseon or Pixi?

The page does not provide pricing information for either Beauty of Joseon or Pixi, so it is not possible to determine which brand is more affordable.

Between Beauty of Joseon and Pixi, which brand offers fragrance-free products?

Beauty of Joseon offers fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, Pixi includes fragrance in some of its items, with 7 of 10 products on its page listing no fragrance.

How do the founding years and origins of Beauty of Joseon and Pixi compare?

Beauty of Joseon was founded in 2016 in South Korea, while Pixi was founded earlier in 1999 in the United Kingdom. Both brands are currently independent of each other.

Which brand performs better for radiance and glow according to review themes?

Pixi performs better for radiance and glow according to review themes. The products on this page help deliver deep hydration and a radiant glow for users.

Beauty of Joseon or Pixi for oily skin?

Pixi offers a Superior routine fit for oily skin, whereas Beauty of Joseon has a High fit on this page. Pixi features products like Glow Tonic, which is rated Superior for oily skin.

Beauty of Joseon or Pixi for sensitive skin?

Both brands feature gentle options, but Beauty of Joseon is a strong choice for sensitive skin because its products on this page list no fragrance and help maintain soothing care. Pixi also offers gentle toners, though reviewers sometimes note fragrance and skin irritation.

Beauty of Joseon or Pixi for acne-prone skin?

Both brands are suitable for acne-prone skin, with Lovi rating Pixi as Superior and Beauty of Joseon as High for this skin type. Niacinamide in Beauty of Joseon helps reduce skin pigmentation and regulate oil, while retinol in Pixi stimulates collagen and helps maintain clear skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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