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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are skincare brands, with the former originating in Korea in 2019 and the latter established in Britain in 1935. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. Both labels serve dry skin well, though the younger line also suits oily, acne-prone skin best and the heritage line suits mature skin best. They differ in key active ingredients and target concerns, as the 2019 line uses niacinamide to decrease hyperpigmentation and hyaluronic acid to lengthen wrinkle reduction, whereas the 1935 line uses shea butter to protect skin and mitigate erythema.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

See multi-brand routine · 99% fit

Anua vs No7 routines for oily skin

See multi-brand routine · 95% fit

Anua vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or No7: which is better?

Both brands are great choices depending on your goals, as Anua excels at glow and brightening while No7 is better for anti-aging and fine lines. Lovi gives Anua a High fit for dry skin, while No7 has a Superior fit for dry skin.

What is the difference between Anua and No7?

Anua focuses on soothing hydration and brightening with key ingredients like heartleaf and niacinamide, while No7 centers on anti-aging and fine line reduction with ingredients like retinol and vitamin C. For routine fit, Anua is rated High for dry skin, whereas No7 is rated Superior for dry skin and mature skin.

Anua or No7 for dry skin?

For dry skin, No7 has a Superior Lovi routine fit while Anua has a High Lovi routine fit. Anua's products on this page feature key ingredients like hyaluronic acid, which helps retain moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or No7: which moisturizer is better?

Both brands offer effective moisturizers, with Anua being a strong choice for calming dry skin and No7 featuring superior anti-aging night creams. The products on this page from Anua rely on soothing ingredients like heartleaf, while No7 focuses on ingredients like hyaluronic acid and vitamin C.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Anua or No7?

The provided page facts do not mention the prices of products for either Anua or No7, so it is not possible to determine which brand is more affordable.

Anua or No7: which brand performs better for anti-aging and fine lines?

No7 performs better for anti-aging and fine lines. Lovi rates No7 as having a Superior routine fit for mature skin, compared to High for Anua.

Do Anua or No7 products contain fragrance?

Every product on the Anua page lists no fragrance in its ingredients, while No7 has some products with fragrance and others without, as 10 of the 13 products on its page list no fragrance.

Anua or No7 for oily skin?

For oily skin, Lovi rates both Anua and No7 as a High fit. Anua stands out for its cleansing and exfoliation products on this page, while No7 offers deep hydration and moisture.

Anua or No7: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, while No7 offers sunscreens such as the Protect & Perfect Intense Advanced Day Cream, and Lovi rates both brands as having a High fit for dry skin, sensitive skin, and dry sensitive skin. Anua is fragrance-free across the products on this page, whereas No7 includes fragrance in some of its sunscreens.

Anua or No7 for sensitive skin?

Both Anua and No7 offer a High routine fit for sensitive skin based on the products on this page. Every product listed for Anua contains no fragrance, which helps reduce the likelihood of skin irritation.

Anua or No7 for acne-prone skin?

Both Anua and No7 have a High routine fit for acne-prone skin on the products on this page. Reviewers note that Anua helps with brightening and soothing, though some mention it may cause breakouts.

Anua or No7 for mature skin?

No7 is the better choice for mature skin, as Lovi rates its routine as Superior compared to Anua's High fit level. No7 also focuses heavily on anti-aging and fine lines, using ingredients like retinol that help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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