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A+ skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A+ is an Indian skincare brand founded in 1990.

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A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. Its products suit sensitive skin best because of their mild composition. The standout product for acne-prone skin is the 345 Relief Cream. Users appreciate how the brand reliably supports daily moisture balance.

This page covers some of the most popular A+ products; for the whole A+ range, with a fit score for every product, use the Lovi app.

A+ moisturizers

Questions and answers

Is A+ worth it?

A+ may be worth it because Lovi rates the brand's routines Superior for dry, sensitive, combination, and acne-prone skin, and every product on this page is fragrance-free.

What are A+'s best products?

A+ does not have a single best product listed on this page, as only the 345 Relief Cream is shown. Lovi rates the A+ products on this page Average for sensitive, dry, oily, and acne-prone skin, while the brand's routines for those same skin types reach Superior fit levels.

Which A+ moisturizer is best for dry skin?

The 345 Relief Cream is the moisturizer on this page for dry skin, where Lovi rates it Average.

Does A+ cause breakouts?

A+ is unlikely to cause breakouts when you use its acne-prone skin routine, which Lovi rates Superior for acne-prone skin. The A+ products on this page list no fragrance in their ingredients.

Is A+ fragrance-free?

Yes, every product from A+ on this page is fragrance-free.

What are the key ingredients in A+ products?

A+ products feature key ingredients like niacinamide, panthenol, glycerin, ceramide NP, and Centella asiatica leaf extract, which help maintain skin hydration and barrier function. Lovi rates the A+ routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from A+ on this page is fragrance-free.

The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002

How do I build a A+ skincare routine?

To build an A+ routine, you can use the 345 Relief Cream, which Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every A+ product on this page also lists no fragrance in its ingredients.

What are good alternatives to A+?

Good alternatives to A+ include Minimalist, DOT & KEY, Deconstruct, and Biluma, which all have dedicated pages on Lovi. For example, for dry skin, a Minimalist-focused routine rates High, compared to Superior for the A+ routine.

A+ vs Minimalist: which is better?

A+ is better than Minimalist for dry, sensitive, and acne-prone skin, where Lovi rates the A+ routines Superior compared to High or Superior for Minimalist. For oily and combination skin, both brands tie with a Superior fit level on Lovi. Every product from A+ on this page is fragrance-free.

Is A+ cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A+ as cruelty-free.

Research behind A+'s key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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