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Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are gentle skincare lines that offer thoughtful moisturizers, serums, toners, and cleansers for daily routines. Purito is cherished for soothing formulations using ingredients like centella, suiting dry skin and sensitive skin best, while BYOMA is celebrated for a proprietary tri-ceramide complex and squalane, which suit acne-prone skin and mature skin best. Both brands provide reliable nourishment and targeted results through regular application, yet they differ in their foundational ingredients and geographical origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

Purito vs BYOMA routines for combination skin

See multi-brand routine · 95% fit

Purito vs BYOMA routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

Purito or BYOMA: which is better?

Both brands offer strong options, but Purito stands out for lightweight, soothing textures suited to dry and sensitive skin, while BYOMA excels in value, barrier repair, and acne-safe care with a Superior routine fit for oily and combination skin.

What is the difference between Purito and BYOMA?

Purito fits best for dry skin, sensitive skin, and dry sensitive skin, while BYOMA fits best for acne-prone skin, mature skin, and skin with dark spots. Purito does better for lightweight textures and soothing sensitive skin, whereas BYOMA does better for value, price, and acne-safe barrier repair.

Purito or BYOMA for oily skin?

BYOMA is a better fit for oily skin, offering a Superior routine fit compared to Purito's High fit on this page.

Purito or BYOMA: which moisturizer is better?

Both Purito and BYOMA offer lightweight moisturizers that are well-rated, but Purito features Lovi fit levels of High for dry and sensitive skin, while BYOMA provides options like the Moisturizing Rich Cream with a Superior fit for dry skin and barrier-strengthening benefits.

Which is more affordable, Purito or BYOMA?

BYOMA does better for value, price, and size compared to Purito.

Which brand is better for sensitive skin, Purito or BYOMA?

Purito does better for sensitive skin with its soothing and calming formulations, while every product on this page for Purito lists no fragrance.

How do the founding years and countries of origin compare between Purito and BYOMA?

Purito was founded in South Korea in 2017, while BYOMA was founded in the United Kingdom in 2022.

Which brand offers a fragrance-free formulation across all of its listed products?

Purito offers a fragrance-free formulation across all of the products on this page.

Purito or BYOMA for acne-prone skin?

Both Purito and BYOMA are a great match for acne-prone skin. Lovi rates the routine fit for Purito as Superior and for BYOMA as Superior.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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