🇮🇹Italy

MISSHA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

MISSHA is a Korean skincare brand founded in 2000 and owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

MISSHA is loved for its thoughtful range of serums, cleansers, moisturizers, sunscreens, and more, which feature carefully crafted formulas designed to support daily routines. Its products suit sensitive skin and oily skin best, offering gentle yet effective care for complex daily needs. For particular concerns, the standout products include the Vita C Plus Spot Correcting & Firming Ampoule for acne-prone skin, the Ultra Hyalon Cleansing Cream for skin with dark spots, and the Super Aqua Ultra Hyalron Cleansing Foam for mature skin. Through these refined offerings, the brand delivers reliable solutions that maintain a balanced and nourished complexion.

This page covers some of the most popular MISSHA products; for the whole MISSHA range, with a fit score for every product, use the Lovi app.

Other MISSHA products

People Say

★4.6Overall rating based on 21.1k+ reviews

Reviewers most often praise MISSHA for deep hydration, brightening effects, and effective cleansing. The most common complaints are skin irritation and a drying or stripping formula.

Highlights

  • Deep cleansing cleansers Mostly Mentioned
    • “squeaky clean feeling — Vita C Plus Clear Complexion Foaming Cleanser”
    • “removes light makeup well — Super Aqua Ultra Hyalron Cleansing Foam”
  • Fast-absorbing serums Mostly Mentioned
    • “absorbs pretty quickly — Time Revolution Night Repair Ampoule 5X”
    • “absorbs quickly without leaving skin feeling too sticky — Vita C Plus Spot Correcting & Firming Ampoule”
  • Unpleasant scent Often Mentioned
    • “smell is a bit strong — Time Revolution Night Repair Ampoule 5X”
    • “smells like perfume — All Around Safe Block Soft Finish Sun Milk”
    • “yeasty smell — Time Revolution The First Treatment Essence”
  • Can be drying Sometimes Noted
    • “clings to dry patches — All Around Safe Block Soft Finish Sun Milk”
    • “too stripping in winter — Super Aqua Ultra Hyalron Cleansing Foam”
    • “skin felt tight — Vita C Plus Clear Complexion Foaming Cleanser”

Sources: lovi.care, yesstyle.com, sokoglam.com, influenster.com, iherb.com, reddit.com, and more

Questions and answers

Is MISSHA good for oily skin?

Yes, MISSHA is a great fit for oily skin, with Lovi rating the MISSHA-focused routine Superior for this skin type. Reviewers often mention that the serums absorb fast and the cleansers provide a deep clean.

Is MISSHA worth it?

MISSHA is worth exploring, as Lovi rates its brand-focused routines High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin. The MISSHA products on this page list no fragrance in their ingredients, though shoppers sometimes note that certain items can feel a bit drying.

What are MISSHA's best products?

MISSHA's best products are the Vita C Plus Spot Correcting & Firming Ampoule and the Ultra Hyalon Cleansing Cream, which Lovi rates Superior for dry skin. Reviewers often mention that the serums absorb fast and the cleansers clean deeply.

Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022

Which MISSHA moisturizer is best for dry skin?

Time Revolution The First Treatment Essence is the best MISSHA moisturizer for dry skin, as Lovi rates it High for that skin type.

Does MISSHA cause breakouts?

MISSHA is unlikely to cause breakouts, as Lovi rates acne-prone skin High or Superior for most of its products on this page. Reviewers occasionally note that some items can feel drying, but the brand features deep-cleansing cleansers and fast-absorbing serums that suit blemish-prone skin.

Is MISSHA fragrance-free?

Yes, every one of the MISSHA products on this page lists no fragrance in its ingredients.

What are the key ingredients in MISSHA products?

MISSHA formulas feature ingredients like niacinamide and sodium hyaluronate, which help brighten dark spots and keep dry skin hydrated. Niacinamide may also assist with reducing signs of skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a MISSHA skincare routine?

To build a MISSHA routine for dry skin in the morning, use the Super Aqua Ultra Hyalron Cleansing Foam, Calming Deep Moisture Toner, Time Revolution The First Treatment Essence, and All Around Safe Block Soft Finish Sun Milk. In the evening, start with the Ultra Hyalon Cleansing Cream before following with the cleanser, essence, and a nourishing mask once a week. Lovi rates the MISSHA-focused routine High for dry skin.

Where can I buy MISSHA, and how much does it cost?

MISSHA is available in Italy from stores on this page. Prices range from 13.60 to 32.00 euros, with most products costing between 15.90 and 29.00 euros.

What are good alternatives to MISSHA?

Good alternatives to MISSHA with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the SKIN1004-focused routine as Superior for dry skin, making it a strong alternative for that skin type.

MISSHA vs SKIN1004: which is better?

MISSHA and SKIN1004 both suit sensitive skin well with a Superior fit, but MISSHA is a better match for oily and combination skin with a Superior fit compared to SKIN1004's High fit. For dry skin, SKIN1004 leads with a Superior fit while MISSHA rates High.

Who owns MISSHA, and where is it from?

MISSHA is a Korean brand founded in 2000, owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

Is MISSHA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MISSHA as cruelty-free.

Is MISSHA good for dry skin?

Yes, MISSHA is good for dry skin, and Lovi rates the brand-focused routine High for dry skin. The MISSHA products on this page list no fragrance in their ingredients.

Which MISSHA cleanser is best for oily skin?

The best MISSHA cleanser for oily skin is the Super Aqua Ultra Hyalron Cleansing Foam, followed by the Vita C Plus Clear Complexion Foaming Cleanser, both rating High.

Is MISSHA good for sensitive skin?

Yes, MISSHA is a great choice for sensitive skin, and Lovi rates the brand-focused routine Superior for it. The MISSHA products on this page list no fragrance in their ingredients, which helps keep the skin calm.

Which MISSHA sunscreen is best for sensitive skin?

The All Around Safe Block Soft Finish Sun Milk is the best MISSHA sunscreen for sensitive skin, as Lovi rates it High for this skin type.

Is MISSHA good for acne-prone skin?

Yes, MISSHA fits acne-prone skin well, with Lovi rating the MISSHA-focused routine Superior for this skin type. The brand offers options like the Super Aqua Ultra Hyalron Cleansing Foam and All Around Safe Block Soft Finish Sun Milk, both rated High for acne-prone skin.

Is MISSHA good for skin with dark spots?

Yes, MISSHA is good for skin with dark spots because several of its targeted serums and sunscreens, such as the Vita C Plus Spot Correcting & Firming Ampoule and the Time Revolution Night Repair Ampoule 5X, rate High for this concern. Lovi rates MISSHA High for skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is MISSHA good for mature skin?

MISSHA is good for mature skin, with Lovi rating the MISSHA-focused routine High for this skin type. The MISSHA products on this page list no fragrance, helping calm sensitive skin while addressing signs of aging.

Antioxidants, 2021Dermatologic Therapy, 2022

Research behind MISSHA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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