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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are popular skincare lines offering gentle yet effective daily care with thoughtful formulations. Founded in 2016, the Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Meanwhile, the British brand established in 1999 relies on toners, serums, eye products, and moisturizers that suit mature and oily skin best. While both deliver reliable results, they differ through distinct ingredients and targeted options addressing specific complexion concerns.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Pixi routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Pixi routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi is better for overall routine fit, earning a Superior rating across almost all skin types on the products on this page compared to Beauty of Joseon which is often rated High or Average. Beauty of Joseon uses key ingredients like niacinamide, which helps reduce cutaneous pigmentation, while Pixi relies on aloe vera and hyaluronic acid, which helps with skin hydration.

The British Journal of Dermatology, 2002Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon is a South Korean brand founded in 2016 and owned by Goodai Global Inc., featuring fragrance-free products across its range with key ingredients like niacinamide and ginseng. Pixi is a UK-based independent brand founded in 1999 that includes fragrance in some of its formulations and relies on key ingredients like aloe vera and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Pixi for dry skin?

For dry skin, Beauty of Joseon has a High Lovi fit, while Pixi has a Superior fit on this page. Beauty of Joseon products on this page list no fragrance, whereas some Pixi products contain fragrance. Topical hyaluronic acid, found in the products on this page, helps improve skin hydration and signs of aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Pixi: which moisturizer is better?

When comparing moisturizers, the products on this page for Beauty of Joseon include options like the Dynasty Cream and Red Bean Water Gel, while Pixi offers the Rose Oil Blend. Beauty of Joseon fits dry skin with a High level, whereas Pixi's Rose Oil Blend achieves a Low fit for combination and oily skin.

Which is more affordable, Beauty of Joseon or Pixi?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between Beauty of Joseon and Pixi.

How do the founding years and countries of origin compare between Beauty of Joseon and Pixi?

Beauty of Joseon was founded in South Korea in 2016, whereas Pixi was founded in the United Kingdom in 1999.

Which brand performs better for mature skin according to the routine fit ratings?

Pixi performs better for mature skin with a Superior routine fit, while Beauty of Joseon has an Average fit. Pixi is well suited for mature skin because of its specialized targeted formulas.

What key ingredients are common across the products of both Beauty of Joseon and Pixi?

Hyaluronic acid is a key ingredient common across the products on this page for both Beauty of Joseon and Pixi. It helps improve skin hydration and wound healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Pixi for oily skin?

Both brands offer solid options for oily skin, but Pixi achieves a Superior routine fit compared to Beauty of Joseon's High fit. Pixi features targeted toners like Glow Tonic that suit oily skin exceptionally well.

Beauty of Joseon or Pixi for sensitive skin?

Both brands fit sensitive skin well, as Lovi rates sensitive skin High for Beauty of Joseon and Superior for Pixi. Beauty of Joseon offers fragrance-free products on this page, while Pixi provides gentle and soothing toners.

Beauty of Joseon or Pixi for acne-prone skin?

Both brands are a strong match for acne-prone skin, with Lovi giving Beauty of Joseon a High fit and Pixi a Superior fit. The products on this page from Beauty of Joseon are completely fragrance-free, while Pixi includes some fragranced items.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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