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Simple vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Blume are distinct skincare labels celebrated for their gentle formulations. The British brand features moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, which suit oily and acne-prone skin best by hydrating, reducing hyperpigmentation, and supporting the barrier. Meanwhile, the Canadian brand is known for nourishing moisturizers that suit sensitive, acne-prone, and dry skin. While both offer targeted options like the former's soothing toner, micellar waters, and the latter's meltdown gel cream, they differ in their origins, specific active ingredients, and exact skin type focus.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Blume products

Questions and answers

Simple or Blume: which is better?

Simple offers a much wider range of products on this page, and Lovi rates its Kind to Skin Soothing Facial Toner as a Superior fit for mature skin. Blume features just one moisturizer, the Meltdown Gel Cream, which Lovi rates as a High fit for acne-prone skin.

What is the difference between Simple and Blume?

Simple features a wide range of products including makeup removers, cleansers, and moisturizers that list no fragrance, with Lovi fit levels generally averaging from High to Superior depending on the skin type. Blume offers the Meltdown Gel Cream, which also lists no fragrance and has a High Lovi fit level for acne-prone, oily, and sensitive skin.

Simple or Blume: which moisturizer is better?

Blume has a High fit for acne-prone, oily, and dry skin with its Meltdown Gel Cream, whereas the moisturizers on this page from Simple have an Average fit across these skin types. Glycerin, which is found in Simple products, helps hydrate the skin.

Which is more affordable, Simple or Blume?

Simple offers value-friendly moisturizers on the products on this page, whereas pricing information is not available for Blume.

Which causes fewer breakouts, Simple or Blume?

Blume has a High fit for acne-prone skin with Meltdown Gel Cream, whereas Simple products on this page have Average or Low fits for acne-prone skin and reviewers often mention that Simple causes breakouts or irritations.

Where and when were Simple and Blume founded?

Simple was founded in the United Kingdom in 1960, and Blume was founded in Canada in 2018.

Do any of the products from Simple or Blume contain fragrance?

Every product from both Simple and Blume on this page lists no fragrance in its ingredients.

Which skin types does Simple fit best according to its brand-focused routines?

Simple fits oily skin, acne-prone skin, and mature skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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