Simple vs Blume
Simple and Blume are distinct skincare brands that offer gentle moisturizers, cleansers, toners, and makeup removers crafted with nourishing formulas. Simple is a British brand founded in 1960 and owned by Unilever PLC since 2011, known for niacinamide and glycerin that suit acne-prone skin and skin with dark spots best. Meanwhile, Blume is a Canadian brand founded in 2018, celebrated for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin best. The brands differ in their specific ingredient profiles and target skin types, with standout choices like the Kind to Skin Soothing Facial Toner, the Micellar Cleansing Water, and the Meltdown Gel Cream addressing individual concerns.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Blume is a Canadian skincare brand founded in 2018.
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This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or Blume: which is better?
Simple and Blume both offer fragrance-free products, but Simple provides a much wider selection on this page including cleansers, toners, and moisturizers with a High fit for sensitive skin. Niacinamide helps control skin aging and pigmentation.
What is the difference between Simple and Blume?
Simple offers a broad variety of products on this page, like cleansers, moisturizers, and toners featuring niacinamide and glycerin, whereas Blume features only the Meltdown Gel Cream. Niacinamide helps reduce skin pigmentation.
Simple or Blume: which moisturizer is better?
Simple offers a range of lightweight, value-friendly moisturizers on this page that fit dry skin at an Average Lovi level, while Blume provides the Meltdown Gel Cream, which fits dry skin at a High Lovi level. Glycerin in these formulas helps retain skin moisture.
Which is more affordable, Simple or Blume?
Simple offers lightweight, value-friendly moisturizers on this page.
Which causes fewer breakouts, Simple or Blume?
Blume has a High Lovi fit for acne-prone skin with its Meltdown Gel Cream, whereas Simple has an Average fit across most of its products for acne-prone skin, and reviewers frequently mention that Simple can cause breakouts or irritations.
When was Simple founded and who currently owns it compared to Blume?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas Blume was founded in 2018 in Canada and remains independently owned.
Which Simple product has a Superior fit level for mature skin?
Simple Kind to Skin Soothing Facial Toner has a Superior fit level for mature skin. Niacinamide helps reduce cutaneous pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
