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The Ordinary vs Blume

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much wider selection of targeted serums and treatments with high value, whereas Blume provides just a single moisturizer on this page. Lovi rates The Ordinary with High and Superior fits across multiple skin types like dry and oily skin, while Blume features a High fit for acne-prone, oily, and dry skin.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of products featuring active ingredients that suit dry skin, dry sensitive skin, and skin with dark spots best, whereas Blume features just one moisturizer on this page. Both brands offer products with no fragrance.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a wider range of moisturizers with superior Lovi fit levels for dry and sensitive skin, such as Natural Moisturizing Factors + HA. Blume features a single option, Meltdown Gel Cream, which has a high fit for acne-prone skin.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Blume has only one product listed on this page, and information regarding its pricing or affordability is not provided.

How do the founding years and corporate ownerships of The Ordinary and Blume compare?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. Meanwhile, Blume was founded in Canada in 2018 and remains independently owned.

Which brand offers a wider variety of cleansers and serums, The Ordinary or Blume?

The Ordinary offers a much wider variety of cleansers and serums across the products on this page compared to Blume, which features only a single moisturizer. This extensive range helps shoppers target multiple skin concerns, including acne, dark spots, and dryness.

What are the main skin types that The Ordinary's brand-focused routines are designed to fit best?

The Ordinary's brand-focused routines are designed to fit dry skin, dry sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.