Simple vs Blume
Simple and Blume are distinct skincare labels celebrated for their gentle formulations. The British brand features moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, which suit oily and acne-prone skin best by hydrating, reducing hyperpigmentation, and supporting the barrier. Meanwhile, the Canadian brand is known for nourishing moisturizers that suit sensitive, acne-prone, and dry skin. While both offer targeted options like the former's soothing toner, micellar waters, and the latter's meltdown gel cream, they differ in their origins, specific active ingredients, and exact skin type focus.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Blume is a Canadian skincare brand founded in 2018.
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This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or Blume: which is better?
Simple stands out for its wide variety of products with High and Superior Lovi fit levels for sensitive and mature skin, whereas Blume offers a single moisturizer on the page with a High fit for acne-prone skin. Both brands formulate the products on this page without fragrance, and Simple relies on key ingredients like glycerin to help hydrate the skin.
What is the difference between Simple and Blume?
Simple offers a broad range of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin, with Lovi fit levels ranging from Low to Superior depending on the product and skin type. In contrast, Blume features a single fragrance-free moisturizer on this page, the Meltdown Gel Cream, which has a High Lovi fit for acne-prone, oily, oily acne-prone, dry, sensitive, and combination skin.
Simple or Blume: which moisturizer is better?
Simple offers multiple lightweight moisturizers on this page with an average Lovi fit for dry skin, while Blume's Meltdown Gel Cream has a high Lovi fit for dry skin. Glycerin, found in Simple products, helps hydrate the skin.
Which is more affordable, Simple or Blume?
Simple stands out for affordability, with reviewers noting its moisturizers are value-friendly. Both brands offer fragrance-free formulas.
Which causes fewer breakouts, Simple or Blume?
Simple products on this page often cause breakouts or irritations according to reviewers, whereas Blume features Meltdown Gel Cream which has a high fit for acne-prone skin.
Between Simple and Blume, which brand was founded earlier and in which country?
Simple was founded earlier in 1960 in the United Kingdom, whereas Blume was founded in 2018 in Canada.
How do the skin types that Simple fits best compare to Blume?
Simple fits best for oily skin, acne-prone skin, and mature skin based on its brand-focused routines, whereas Blume has no specified best-fit skin types on this page.
What are the main fragrance ingredients found in Simple versus Blume products?
Every product on this page from both Simple and Blume lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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