Simple and Blume are two distinct lines of personal care, with the British enterprise known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, and the Canadian creator celebrated for nourishing moisturizers and thoughtful formulas. Both brands suit sensitive and acne-prone skin best, though the former also caters to oily complexions and the latter addresses dry skin. They differ in their specific targeted treatments, such as the former offering a soothing toner for acne, a micellar water for dark spots, and another for mature skin, while the latter features a gel cream for breakouts.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is a better choice for mature skin, where Lovi rates its Kind to Skin Soothing Facial Toner as Superior. Additionally, Simple offers a much wider variety of products on this page compared to Blume, which only lists a single moisturizer.
What is the difference between Simple and Blume?
Simple offers a broad range of fragrance-free cleansers, makeup removers, toners, and moisturizers featuring niacinamide and glycerin, with Lovi fit levels ranging from Low to Superior depending on the skin type. In contrast, Blume offers a single fragrance-free moisturizer on the page, the Meltdown Gel Cream, which has a High Lovi fit for acne-prone, oily acne-prone, oily, dry, sensitive, and combination skin types.
Simple or Blume: which moisturizer is better?
Simple offers lightweight, value-friendly moisturizers with average Lovi fit levels across skin types, while Blume features the Meltdown Gel Cream with a High Lovi fit for acne-prone, oily acne-prone, oily, dry, sensitive, and combination skin. Glycerin helps provide moisture in these formulations.
Which is more affordable, Simple or Blume?
Simple offers lightweight, value-friendly moisturizers, while Blume is an independent brand founded in Canada.
Which causes fewer breakouts, Simple or Blume?
Simple products on this page may cause breakouts or irritations as reviewers often note, whereas Blume's Meltdown Gel Cream has a high fit for acne-prone skin.
How do the founding years and company ownership of Simple and Blume compare?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas Blume was founded in 2018 in Canada and is independently owned.
Which brand offers more fragrance-free products according to the page?
Both Simple and Blume offer fragrance-free products, as every product listed for each brand on this page contains no fragrance in its ingredients.
What are the key ingredients shared across Simple products?
The key ingredients across the products on this page for Simple are Niacinamide and Glycerin.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
