Simple and Blume are distinct skincare labels known for supporting various complexions. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that suit acne-prone and oily skin best, while the Canadian brand provides nourishing moisturizers and thoughtful formulas tailored for sensitive, acne-prone, and dry skin. Both labels feature standout treatments like the Kind to Skin Soothing Facial Toner and the Meltdown Gel Cream to address specific concerns. Ultimately, they differ in their foundational ingredients and the specific skin types they prioritize.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple stands out for its wide variety of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin, which helps hydrate skin and reduce pigmentation. Blume offers Meltdown Gel Cream, a high-fit moisturizer for acne-prone, oily, and sensitive skin.
Simple offers a broad range of fragrance-free cleansers, toners, and moisturizers featuring niacinamide and glycerin that fit acne-prone, oily, and combination skin with varying levels, whereas Blume offers a single fragrance-free moisturizer, Meltdown Gel Cream, which has high fit for several skin types.
Simple offers a variety of lightweight and rich moisturizers, such as the Hydrating Light Moisturiser and Water Boost Hydrating Gel Cream, which have an Average Lovi fit for dry skin. Blume features the Meltdown Gel Cream, which has a High Lovi fit for dry skin. Glycerin, a key ingredient found in the products on this page, helps provide moisturization.
Which is more affordable, Simple or Blume?
Simple features lightweight, value-friendly moisturizers, whereas Blume has no pricing information on this page.
Which causes fewer breakouts, Simple or Blume?
Blume's Meltdown Gel Cream has a High Lovi fit for acne-prone skin, whereas Simple reviewers often note that Simple products can cause breakouts or irritations.
When was each skincare brand founded and where are their headquarters located?
Simple was founded in 1960 in the United Kingdom, and Blume was founded in 2018 in Canada.
Which brand offers a toner that has a superior fit for mature skin?
Simple offers the Kind to Skin Soothing Facial Toner, which has a superior fit for mature skin.
What are the key ingredients shared across Simple products?
The products on this page from Simple share niacinamide and glycerin as their key ingredients. Glycerin helps provide moisturization to the skin.
Terminalia chebula fruit extract · Health Science Reports, 2025
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
