Simple and Blume are distinct skincare brands that offer gentle moisturizers, cleansers, toners, and makeup removers crafted with nourishing formulas. Simple is a British brand founded in 1960 and owned by Unilever PLC since 2011, known for niacinamide and glycerin that suit acne-prone skin and skin with dark spots best. Meanwhile, Blume is a Canadian brand founded in 2018, celebrated for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin best. The brands differ in their specific ingredient profiles and target skin types, with standout choices like the Kind to Skin Soothing Facial Toner, the Micellar Cleansing Water, and the Meltdown Gel Cream addressing individual concerns.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple stands out for its wide variety of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin. Glycerin helps hydrate the skin. Blume offers the Meltdown Gel Cream, which has a high fit for acne-prone skin.
Simple features a wide range of fragrance-free cleansers, toners, and moisturizers that Lovi rates as average to high for sensitive skin, while Blume offers a single fragrance-free moisturizer, Meltdown Gel Cream, with a high Lovi fit for sensitive and oily skin. Niacinamide helps reduce cutaneous pigmentation.
Simple offers lightweight, value-friendly moisturizers with average Lovi fit levels across skin types, while Blume features Meltdown Gel Cream with high Lovi fit for acne-prone, oily, and dry skin.
Which is more affordable, Simple or Blume?
Simple features value-friendly moisturizers among the products on this page, whereas Blume has no mention of pricing or affordability. Niacinamide helps reduce cutaneous pigmentation.
Blume has a high fit for acne-prone skin with its Meltdown Gel Cream, whereas Simple's products on this page have average fits for acne-prone skin and reviewers often mention that Simple causes breakouts or irritations.
How do the founding years and company ownerships of Simple and Blume compare?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas Blume was founded in 2018 in Canada and remains independently owned.
Which brand offers more product options on the comparison page?
Simple offers more product options on this page, featuring seven items compared to Blume's single moisturizer. Simple's range includes multiple cleansers, makeup removers, and moisturizers.
What are the main skin types that Simple's brand-focused routines fit best?
Simple's brand-focused routines fit acne-prone skin, skin with dark spots, and oily skin best. Niacinamide helps control skin aging and pigmentation.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
