Simple vs Blume
Simple and Blume are distinct skincare labels celebrated for their gentle formulations. The British brand features moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, which suit oily and acne-prone skin best by hydrating, reducing hyperpigmentation, and supporting the barrier. Meanwhile, the Canadian brand is known for nourishing moisturizers that suit sensitive, acne-prone, and dry skin. While both offer targeted options like the former's soothing toner, micellar waters, and the latter's meltdown gel cream, they differ in their origins, specific active ingredients, and exact skin type focus.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Blume is a Canadian skincare brand founded in 2018.
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This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or Blume: which is better?
Simple and Blume both offer fragrance-free products, but Simple stands out with a much wider selection on this page, including high-fit options like its Kind to Skin Soothing Facial Toner for mature skin.
What is the difference between Simple and Blume?
Simple offers a broad range of fragrance-free products on this page like micellar waters, cleansers, and moisturizers that fit oily, acne-prone, and sensitive skin, while Blume features just one fragrance-free moisturizer, Meltdown Gel Cream, which has a high fit for acne-prone, oily, and sensitive skin. Glycerin helps provide moisture in these formulations.
Simple or Blume: which moisturizer is better?
Blume's Meltdown Gel Cream has a High fit for dry skin, whereas the moisturizers on the Simple page have an Average fit. Both brands' products on this page list no fragrance in their ingredients.
Which is more affordable, Simple or Blume?
Simple offers value-friendly moisturizers, while Blume is an independent brand founded in Canada.
Which causes fewer breakouts, Simple or Blume?
Simple offers budget-friendly moisturizers, but reviews note that the products on this page sometimes cause breakouts or irritations. On the other hand, Blume's Meltdown Gel Cream achieves a High Lovi fit for acne-prone skin.
How do the founding years and home countries of Simple and Blume compare?
Simple was founded in 1960 in the United Kingdom, whereas Blume was founded much later in 2018 in Canada.
Which brand offers fragrance-free products according to the page?
Both Simple and Blume offer fragrance-free products, as every product listed on this page for both brands contains no fragrance in its ingredients.
What are the main skin types that Simple fits best according to its brand-focused routines?
According to its brand-focused routines, Simple fits oily skin, acne-prone skin, and sensitive skin best.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
