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Simple vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Blume are distinct skincare labels celebrated for their gentle formulations. The British brand features moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, which suit oily and acne-prone skin best by hydrating, reducing hyperpigmentation, and supporting the barrier. Meanwhile, the Canadian brand is known for nourishing moisturizers that suit sensitive, acne-prone, and dry skin. While both offer targeted options like the former's soothing toner, micellar waters, and the latter's meltdown gel cream, they differ in their origins, specific active ingredients, and exact skin type focus.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Blume products

Questions and answers

Simple or Blume: which is better?

Simple is a better choice on this page because it offers a wide variety of cleansers, makeup removers, toners, and moisturizers featuring key ingredients like glycerin, whereas Blume only lists a single moisturizer. Glycerin helps provide moisture to the skin.

What is the difference between Simple and Blume?

Simple features a wide range of products including micellar waters, cleansers, and moisturizers with fit levels ranging up to Superior, whereas Blume offers just one moisturizer, the Meltdown Gel Cream, which has a High fit for acne-prone skin.

Simple or Blume: which moisturizer is better?

Simple offers value-friendly moisturizers with average Lovi fit levels across skin types, while Blume features the Meltdown Gel Cream with a high Lovi fit for acne-prone, oily, and dry skin.

Which is more affordable, Simple or Blume?

Simple features lightweight, value-friendly moisturizers on the products on this page, making it a budget-conscious choice compared to Blume.

Which causes fewer breakouts, Simple or Blume?

Blume has high fit levels for acne-prone skin across the products on this page, whereas Simple reviewers often mention breakouts or irritations despite its products being fragrance-free. Glycerin in Simple helps maintain hydration.

When and where were Simple and Blume founded, and who owns them?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while Blume was founded in 2018 in Canada and remains independently owned.

Do Simple and Blume products contain fragrance?

Every product on this page from both Simple and Blume lists no fragrance in its ingredients.

What skin types does Blume's Meltdown Gel Cream fit best according to its Lovi fit levels?

Blume's Meltdown Gel Cream has a High Lovi fit level for acne-prone skin, oily acne-prone skin, oily skin, dry skin, sensitive skin, and combination skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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