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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are two distinct skincare lines offering targeted moisturizers, serums, and other essentials built around effective ingredients like niacinamide and hyaluronic acid. Anua, founded in 2019 and owned by The Founders Inc., suits dry and oily acne-prone skin best through formulations featuring heartleaf and vitamin C. Meanwhile, Allies of Skin is deeply loved for providing rich hydration and targeted nourishment that suit dry and mature skin best using potent antioxidants, peptides, and probiotics. While both brands work to decrease hyperpigmentation and improve skin aging signs, they differ in their primary botanical focuses and specific formulations designed for distinct skin types.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Anua vs Allies of Skin routines for oily skin

See multi-brand routine · 96% fit

Anua vs Allies of Skin routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Allies of Skin: which is better?

Both brands are great choices, but they fit different needs and budgets on this page. Anua is a better fit if you want lighter textures and better value for money, while Allies of Skin is a better fit if you prefer a more gentle and soothing formula, though it comes at a higher price point.

What is the difference between Anua and Allies of Skin?

Anua and Allies of Skin both focus on gentle, fragrance-free formulations, but Anua tends to be better for lightweight texture and soothing redness, while Allies of Skin often rates higher across comprehensive routines. Anua features key ingredients like heartleaf and niacinamide, whereas Allies of Skin emphasizes peptides and advanced repair treatments.

Anua or Allies of Skin for dry skin?

Anua has a High fit for dry skin, while Allies of Skin has a Superior fit for dry skin. Reviewers note that Anua is better for lightweight textures and soothing redness, whereas Allies of Skin is noted for gentle, effective moisturizers.

Anua or Allies of Skin: which moisturizer is better?

Both brands offer effective options, with Anua favored for lightweight texture and soothing properties and Allies of Skin noted for gentle, effective hydration. Lovi rates the routine fit for moisturizers and related treatments as High for Anua and Superior for Allies of Skin across all skin types on this page.

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable, as the products on this page have reviews frequently noting Allies of Skin for a high price point.

Between Anua and Allies of Skin, which brand is better for soothing redness and inflammation?

Anua does better for soothing redness and inflammation based on the reviews on this page. Shoppers note that the products on this page help with calming irritated skin, while Allies of Skin tends to have higher initial irritation and skin reactions.

How do the key ingredients differ between Anua and Allies of Skin products?

Anua features a wide range of key ingredients across the products on this page, including hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. In contrast, Allies of Skin lists niacinamide as the sole key ingredient across the products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Allies of Skin for oily skin?

Both Anua and Allies of Skin fit oily skin well, with Lovi fit levels of High for Anua and Superior for Allies of Skin. Anua offers lighter, fast-absorbing toners and effective gentle exfoliation, while Allies of Skin provides gentle, highly rated moisturizers.

Anua or Allies of Skin for sensitive skin?

Both Anua and Allies of Skin provide options that fit sensitive skin at a High level. Allies of Skin tends to do better for gentle and non-irritating formulas, while Anua helps soothe redness and inflammation.

Anua or Allies of Skin for acne-prone skin?

Both Anua and Allies of Skin provide routines with a Superior Lovi fit level for acne-prone skin. Anua is frequently noted by reviewers for soothing redness and inflammation, while Allies of Skin is often recognized for its gentle and non-irritating formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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