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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are popular skincare lines offering thoughtful daily care for various complexions. Beauty of Joseon is a Korean brand known for serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Pixi is a British brand celebrated for toners, serums, eye products, and moisturizers that suit sensitive and acne-prone skin. While both deliver gentle and effective formulations, the brands differ through their specific ingredient focus and targeted solutions for acne, dark spots, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi is better overall because its routines achieve a Superior fit across every listed skin type, compared to Beauty of Joseon which has a High fit for those same routines. Pixi helps provide deep hydration and radiance, though its products may involve strong fragrances or sticky residue.

What is the difference between Beauty of Joseon and Pixi?

Pixi offers a superior routine fit for mature skin compared to Beauty of Joseon, while both brands feature lightweight toners and deep hydration. Beauty of Joseon products on this page list no fragrance, whereas some Pixi products contain fragrance. Additionally, key ingredients like niacinamide in Beauty of Joseon help reduce cutaneous pigmentation, and hyaluronic acid in both brands supports skin quality.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Beauty of Joseon or Pixi for dry skin?

Both brands offer solid options for dry skin, though Pixi achieves a Superior routine fit compared to Beauty of Joseon's High fit on this page. The products on this page from both brands feature hyaluronic acid, which helps provide deep hydration.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or Pixi: which moisturizer is better?

Pixi offers a superior routine fit for dry skin compared to Beauty of Joseon. Pixi provides products like the Rose Oil Blend, while Beauty of Joseon features the Dynasty Cream and Red Bean Water Gel.

Which is more affordable, Beauty of Joseon or Pixi?

The provided page details do not mention pricing or affordability for either Beauty of Joseon or Pixi.

Which brand has more fragrance-free products, Beauty of Joseon or Pixi?

Beauty of Joseon has more fragrance-free products than Pixi, since every single product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas 3 of the 10 Pixi products on its page contain fragrance.

How do the founding countries and parent companies of Beauty of Joseon and Pixi compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. In contrast, Pixi was founded in the United Kingdom in 1999 and remains independently owned.

Which brand performs better for radiance and glow according to review themes?

Pixi performs better for radiance and glow according to review themes. The products on this page help provide a radiant glow and deep hydration.

Beauty of Joseon or Pixi for oily skin?

Pixi offers a Superior routine fit for oily skin, whereas Beauty of Joseon has a High fit on this page. Reviewers note that Pixi delivers deep hydration and radiance, while Beauty of Joseon products on this page list no fragrance.

Beauty of Joseon or Pixi for sensitive skin?

Both Beauty of Joseon and Pixi have a High Lovi fit for sensitive skin on this page. Reviewers note that Beauty of Joseon offers gentle, non-irritating formulas, while Pixi products are often described as gentle and soothing.

Beauty of Joseon or Pixi for acne-prone skin?

Pixi fits acne-prone skin with a Superior Lovi routine level, whereas Beauty of Joseon fits it with a High level. Pixi uses key ingredients like hyaluronic acid that helps support skin recovery.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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