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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are distinct skincare lines created to support a calm, radiant complexion. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Meanwhile, the British brand founded in 1999 is beloved for its thoughtful range of toners, serums, eye products, and moisturizers that suit oily and sensitive skin best without heaviness or irritation. While both offer gentle and effective daily care with standout options for acne-prone skin, dark spots, and mature skin, they differ in their core formulations and targeted skin type benefits.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

Buy Pixi routine · $178.68 · 94% fitBuy Beauty of Joseon routine · $128.39 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Pixi routines for oily skin

Buy Pixi routine · $342.54 · 95% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs Pixi routines for combination skin

Buy Pixi routine · $333.65 · 94% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi offers a Superior routine fit for mature skin, whereas Beauty of Joseon has an Average fit for that skin type. Additionally, the products on this page from Beauty of Joseon list no fragrance, while some Pixi products contain fragrance. Furthermore, the products on this page from Beauty of Joseon feature key ingredients like niacinamide, which helps reduce pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon is a South Korean brand founded in 2016 and owned by Goodai Global Inc., featuring fragrance-free products on its page with key ingredients like niacinamide and ginseng. Pixi is a UK-based independent brand founded in 1999 that includes fragrance in some of its products and relies on key ingredients such as aloe vera and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Pixi for dry skin?

For dry skin, Beauty of Joseon has a High Lovi fit, while Pixi has a Superior Lovi fit on this page. The products on this page for both brands feature hyaluronic acid, which helps with deep hydration and wound healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Pixi: which moisturizer is better?

Both brands offer moisturizers on this page, with Beauty of Joseon featuring options like the Dynasty Cream and Red Bean Water Gel, while Pixi includes the Rose Oil Blend. Beauty of Joseon products on this page list no fragrance, whereas Pixi's moisturizer range is more limited in its overall fit level for dry skin compared to its other products.

Which is more affordable, Beauty of Joseon or Pixi?

This page does not provide pricing or affordability information for either Beauty of Joseon or Pixi.

Between Beauty of Joseon and Pixi, which brand offers fragrance-free products across its entire page?

Beauty of Joseon offers fragrance-free products across its entire page, as every product listed for the brand has no fragrance in its ingredients. In contrast, Pixi includes fragrance in 7 of its 10 products on this page.

Which brand has more products achieving a Superior Lovi fit level for mature skin?

Pixi has more products achieving a Superior Lovi fit level for mature skin, with the Retinol Tonic and Glow Tonic reaching this level, whereas Beauty of Joseon products on this page generally achieve an Average fit for mature skin.

The Journal of Investigative Dermatology, 2000

What are the key ingredients featured across Beauty of Joseon products compared to Pixi?

Beauty of Joseon features niacinamide, glycerin, hyaluronic acid, and ginseng across the products on this page, whereas Pixi relies on aloe vera and hyaluronic acid. Hyaluronic acid helps provide deep hydration and moisture support.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Beauty of Joseon or Pixi for oily skin?

Both brands are suitable for oily skin, with Lovi rating Pixi as Superior and Beauty of Joseon as High for this skin type. Pixi offers targeted toning and exfoliating products like Glow Tonic that help control oil and smooth the skin, while Beauty of Joseon provides lightweight, fragrance-free options such as the Green Plum Refreshing Toner.

Beauty of Joseon or Pixi for sensitive skin?

Both Beauty of Joseon and Pixi are rated as a Superior fit for sensitive skin by Lovi. Beauty of Joseon relies on gentle formulas with key ingredients like niacinamide and ginseng, while Pixi offers soothing toners that feature aloe vera to help hydrate and calm the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Pixi for acne-prone skin?

Both Beauty of Joseon and Pixi are great options, as Lovi rates their routines as High and Superior respectively for acne-prone skin. Pixi stands out for its high-performing toners like Glow Tonic, which features Superior fit levels for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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