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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are skincare brands that offer products like moisturizers, toners, serums, and cleansers. Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc., while the other is loved for its luxurious moisturizers, potent serums, and targeted eye products. Both brands suit dry skin and acne-prone skin best, though they differ because its formulations rely on ingredients like hyaluronic acid, heartleaf, and niacinamide, whereas the treatments use powerhouse ingredients like niacinamide to improve skin aging signs and decrease hyperpigmentation.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · $249.67 · 98% fitBuy Anua routine · $147.85 · 85% fitSee multi-brand routine · 99% fit

Anua vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · $482.96 · 94% fitBuy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit

Anua vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · $474.55 · 94% fitBuy Anua routine · $190.75 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Allies of Skin: which is better?

Allies of Skin is rated Superior for all skin types on this page, while Anua is rated High across the board. Allies of Skin stands out for gentleness and effective anti-aging and brightening formulas, whereas Anua is noted for its lightweight textures and soothing heartleaf ingredients.

What is the difference between Anua and Allies of Skin?

Anua and Allies of Skin both focus on dry, acne-prone, and oily acne-prone skin, but Lovi rates Allies of Skin as having a Superior routine fit across all skin types compared to Anua's High fit. The products on this page for Anua excel in offering lightweight textures and soothing redness, while Allies of Skin is noted for providing gentle and effective moisturizers alongside high-performing anti-aging and brightening serums.

Anua or Allies of Skin for dry skin?

Both brands are great choices for dry skin, with Lovi fit levels of High for Anua and Superior for Allies of Skin. Anua offers soothing hydration with ingredients like hyaluronic acid and heartleaf, while Allies of Skin provides rich, effective moisturizers and anti-aging treatments.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Allies of Skin: which moisturizer is better?

Both brands offer solid options, but Allies of Skin is rated Superior for dry, oily, combination, sensitive, acne-prone, and mature skin types on this page. Reviewers note that Allies of Skin provides gentle and effective moisturizers, while Anua focuses on soothing and barrier support.

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable, as Allies of Skin has a high price point.

Anua or Allies of Skin: which brand does better for hydration and moisture?

Both Anua and Allies of Skin do equally well for hydration and moisture based on the products on this page.

Anua or Allies of Skin: which is better for gentle exfoliation and texture improvement?

Anua is better for gentle exfoliation and texture improvement among the products on this page, as it outperforms Allies of Skin in this category.

Anua or Allies of Skin: which brand is better at soothing redness and inflammation?

Anua is better at soothing redness and inflammation, while both brands offer fragrance-free formulas.

Anua or Allies of Skin for oily skin?

Both brands fit oily skin well, but Allies of Skin has a Superior routine fit while Anua has a High routine fit on this page. Reviewers report that Anua provides a lightweight texture while Allies of Skin offers gentle moisturizers.

Anua or Allies of Skin for sensitive skin?

Both brands are a great match for sensitive skin, with Lovi giving Anua a High fit and Allies of Skin a Superior fit across the products on this page. Reviewers note that Allies of Skin provides a gentle and non-irritating formula, while Anua focuses on soothing redness and inflammation with fragrance-free ingredients like heartleaf and hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Allies of Skin for acne-prone skin?

Both Anua and Allies of Skin fit acne-prone skin well, with Lovi fit levels of High for the products on this page for Anua and Superior for Allies of Skin. Anua stands out for gentle exfoliation and texture improvement, while Allies of Skin is noted for gentle, effective moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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