The Ordinary vs Allies of Skin
The Ordinary and Allies of Skin are skincare brands offering serums, moisturizers, cleansers, toners, and eye products built around key ingredients like hyaluronic acid, glycerin, squalane, and niacinamide. The Canadian brand features formulations that fit dry skin and dry sensitive skin best, while the second brand provides nourishing and clarifying treatments that suit dry skin and acne-prone skin. Both brands differ in their product ranges and target concerns, offering specific items for acne-prone skin, dark spots, and mature skin.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
This page compares some of the most popular The Ordinary and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs Allies of Skin products
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Copper Tripeptide & Ectoin Advanced Repair Serum
$199.00
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Tranexamic & Arbutin Advanced Brightening Serum
$101.00
- Retinal & Peptides Repair Night Cream
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Peptides & Omegas Firming Eye Cream
$85.00
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Peptides & Antioxidants Firming Daily Treatment
$125.00
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Molecular Saviour Probiotics Treatment Mist
$68.00
People Say
Skin Texture Improvement and Smoothing Often MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
- “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
Hydration and Plumping Sometimes NotedMostly Mentioned
- “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
- “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
- “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Great Value and Pricing Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Gentle and Non-Irritating Formulation Sometimes NotedOften Mentioned
- “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
- “Finally a cleanser that doesn't sting my face. — The Ordinary Squalane Cleanser”
- “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
- “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
Acne Clearing and Blemish Reduction Often MentionedSometimes Noted
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- “Dramatic impact on acne — Allies of Skin Retinal & Peptides Repair Night Cream”
Lightweight Absorption and Texture Sometimes NotedOften Mentioned
- “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “Absorbs instantly without sticky feeling — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
High Price Point Rarely NotedMostly Mentioned
- “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
Sticky and Tacky Finish Often MentionedSometimes Noted
- “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Stinging and Skin Irritation Often MentionedSometimes Noted
- “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
- “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “stings my eyes — Allies of Skin Peptides & Omegas Firming Eye Cream”
- “stings a little but worth it — The Ordinary AHA 30% + BHA 2% Peeling Solution”
Slow or Ineffective Results Sometimes NotedSometimes Noted
- “no change in pigment — The Ordinary Caffeine Solution 5% + EGCG”
- “not a miracle worker overnight — The Ordinary Mandelic Acid 10% + HA”
- “Didn't do anything special — The Ordinary Alpha Arbutin 2% + HA”
- “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
The Ordinary vs Allies of Skin routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Molecular Saviour Probiotics Treatment Mist
Morning · Evening · Once a week
$68.00
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
$85.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
$12.50
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
$8.10
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Allies of Skin routine · $249.67 · 98% fit
Buy The Ordinary routine · $109.78 · 97% fitSee multi-brand routine · 99% fit
The Ordinary vs Allies of Skin routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Peptides & Antioxidants Firming Daily Treatment
Morning · Evening · Once a week
$125.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
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Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
$85.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
$13.50
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
$6.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Salicylic Acid 2% Masque
Once a week
$13.80
Buy Allies of Skin routine · $482.96 · 94% fit
Buy The Ordinary routine · $207.87 · 93% fitSee multi-brand routine · 98% fit
The Ordinary vs Allies of Skin routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Peptides & Antioxidants Firming Daily Treatment
Morning · Evening · Once a week
$125.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
$85.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
$13.50
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
$8.10
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
$13.80
Buy Allies of Skin routine · $474.55 · 94% fit
Buy The Ordinary routine · $219.97 · 93% fitSee multi-brand routine · 97% fit
Questions and answers
The Ordinary or Allies of Skin: which is better?
Both brands perform equally well across major skin types, but The Ordinary stands out for affordability and smoothing texture, whereas Allies of Skin excels in hydration and lightweight absorption. The Ordinary products on this page offer great value and effective acne-clearing serums, while Allies of Skin features gentle, effective moisturizers and calming serums.
What is the difference between The Ordinary and Allies of Skin?
Both brands offer fragrance-free skincare, but The Ordinary provides much greater affordability and better options for skin texture improvement, while Allies of Skin excels in hydration and lightweight absorption. Lovi rates the routine fit for both brands as Superior across almost all skin types, except for oily acne-prone skin where Allies of Skin reaches a Superior level compared to The Ordinary's High level.
The Ordinary or Allies of Skin for dry skin?
Both brands achieve a Superior routine fit for dry skin, though shoppers note that The Ordinary offers much better pricing and value, while Allies of Skin stands out for hydration and plumping.
The Ordinary or Allies of Skin: which moisturizer is better?
Both The Ordinary and Allies of Skin offer moisturizers on this page that achieve a Superior routine fit for dry and sensitive skin. Reviewers often mention that The Ordinary delivers great value while Allies of Skin provides gentle, effective hydration.
Which is more affordable, The Ordinary or Allies of Skin?
The Ordinary is more affordable, offering budget-friendly prices and great value serums among the products on this page. Allies of Skin comes with a high price point.
Which brand performs better for oily acne-prone skin according to the routine fit levels?
Allies of Skin performs better for oily acne-prone skin, as Lovi rates its routine fit at a High level for The Ordinary and a Superior level for Allies of Skin.
What are the main key ingredients found across the product lines of each brand?
The products on this page for The Ordinary feature hyaluronic acid, glycerin, and squalane as their key ingredients. Allies of Skin relies primarily on niacinamide across its product line.
Which brand receives more complaints regarding a high price point from reviewers?
Allies of Skin receives more complaints regarding a high price point, as its negative reviews commonly highlight its high price point as opposed to The Ordinary, which is known for its affordability.
The Ordinary or Allies of Skin for oily skin?
Both The Ordinary and Allies of Skin are great options, as Lovi rates the routine fit for oily skin as Superior for both brands. The Ordinary offers products on this page that help with oil control and blemish reduction, while Allies of Skin provides moisturizers that may help with lightweight absorption.
The Ordinary or Allies of Skin for sensitive skin?
Both The Ordinary and Allies of Skin are a great match for sensitive skin, as Lovi rates the routine fit for both brands as Superior. Reviewers note that both brands offer gentle and non-irritating formulations across the products on this page.
The Ordinary or Allies of Skin for acne-prone skin?
Both The Ordinary and Allies of Skin provide a Superior routine fit for acne-prone skin. The Ordinary stands out for offering affordable and effective acne-clearing serums on the products on this page.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Topical lycopene emulgel significantly improves biophysical parameters of human skin
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Clinical efficacy of facial masks containing yoghurt and Opuntia humifusa Raf. (F-YOP)
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Effects of a Greek Yoghurt-based Complex on the Human Facial Skin Microbiome
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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