A+ skincare
A+ is an Indian skincare brand founded in 1990.
A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. Its products suit sensitive skin best because of their mild composition. The standout product for acne-prone skin is the 345 Relief Cream. Users appreciate how the brand reliably supports daily moisture balance.
This page covers some of the most popular A+ products; for the whole A+ range, with a fit score for every product, use the Lovi app.
A+ moisturizers
Questions and answers
Is A+ worth it?
A+ is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every A+ product on this page also lists no fragrance in its ingredients.
What are A+'s best products?
A+ does not have a single best product listed, as all of its items rate equally as Average for every individual skin type. However, the A+-focused routine rates Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which A+ moisturizer is best for dry skin?
The 345 Relief Cream is the moisturizer on this page for dry skin, where Lovi rates it Average for dry skin.
Does A+ cause breakouts?
A+ is unlikely to cause breakouts, and Lovi rates the brand's routine Superior for acne-prone skin. Every A+ product on this page lists no fragrance in its ingredients.
Is A+ fragrance-free?
Yes, every A+ product on this page lists no fragrance in its ingredients.
What are the key ingredients in A+ products?
A+ products rely on ingredients like niacinamide, panthenol, glycerin, ceramide NP, and Centella asiatica leaf extract to help keep skin smooth, soft, and calm. Lovi rates the A+ routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.
The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002
How do I build a A+ skincare routine?
Lovi rates the A+ routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every product from the A+ selection on this page is free of added fragrance.
What are good alternatives to A+?
Good alternatives to A+ include Minimalist, DOT & KEY, Deconstruct, and Biluma. These similar brands also have dedicated pages on Lovi.
A+ vs Minimalist: which is better?
A+ is better than Minimalist for dry skin, where Lovi rates the A+-focused routine Superior and the Minimalist-focused routine Average. For sensitive skin, the A+-focused routine rates Superior while the Minimalist-focused routine rates High. Both brands rate equally as Superior for oily, combination, and acne-prone skin.
Is A+ cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A+ as cruelty-free.
Research behind A+'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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