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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare labels created to address various complexion needs through focused formulations. The Canadian enterprise established in 2016 features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Indian counterpart founded in 1990 is widely beloved for gentle moisturizers and thoughtfully calibrated formulas. The first brand fits dry skin and dry sensitive skin best, with specific solutions for acne-prone, dark-spot, and mature types, whereas the second brand suits sensitive skin best because of its mild composition. They differ primarily in their product ranges and target profiles, though both reliably support daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The products on this page from The Ordinary generally offer a higher Lovi fit across skin types than A+, which only features a single moisturizer with mostly average or low ratings.

What is the difference between The Ordinary and A+?

The Ordinary offers a much larger variety of products on this page and fits dry, dry sensitive, and oily skin best, whereas A+ features only one product with generally average or low skin fit levels. Both brands offer products with no added fragrance across their lines.

The Ordinary or A+: which moisturizer is better?

The products on this page show that The Ordinary offers multiple moisturizers with high Lovi fit levels for dry and sensitive skin, such as Natural Moisturizing Factors + HA, whereas A+ features only the 345 Relief Cream, which has an average or low fit across most skin types.

Which is more affordable, The Ordinary or A+?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value.

Which causes fewer breakouts, The Ordinary or A+?

The products on this page from The Ordinary include options that help with acne, whereas A+ lists only a single moisturizer with no specific acne-clearing focus.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, whereas A+ was founded earlier in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product on this page from both The Ordinary and A+ lists no fragrance in its ingredients.

Which brand offers more products for dry skin on this page?

The Ordinary offers significantly more products for dry skin on this page, with numerous items achieving high or superior Lovi fit levels for this skin type, whereas A+ lists only a single moisturizer with an average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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