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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are prominent Korean skincare brands founded in 2016 and 2017, respectively. The former offers serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the latter is widely beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle and effective formulas. Some By Mi fits dry sensitive skin and skin with dark spots best, whereas Purito suits dry skin and dry sensitive skin best because of their deeply comforting formulations. They differ primarily in their core ingredient focus, offering tailored, steady, and soothing approaches to daily care.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Some By Mi routine · $124.60 · 91% fitSee multi-brand routine · 99% fit

Some By Mi vs Purito routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy Some By Mi routine · $232.30 · 87% fitSee multi-brand routine · 98% fit

Some By Mi vs Purito routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy Some By Mi routine · $232.30 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

Some By Mi or Purito: which is better?

Purito tends to do better for gentle formulations, lightweight moisture, and soothing redness, while Some By Mi stands out for clearing acne and improving skin texture. Both brands achieve equal Lovi fit levels for dry, sensitive, and dry sensitive skin types.

What is the difference between Some By Mi and Purito?

Purito tends to do better with lightweight formulations, soothing redness, and gentle hydration, while Some By Mi excels at improving skin texture and controlling acne. Both brands offer fragrance-free products, but Purito often stands out for calming sensitive skin, whereas Some By Mi is frequently chosen for brightening dark spots.

The British Journal of Dermatology, 2002

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are great options for dry skin, as the products on this page achieve a Superior routine fit for this skin type. Reviewers note that Purito tends to offer more lightweight and soothing moisturizers, while Some By Mi helps improve skin texture and clear acne.

Some By Mi or Purito: which moisturizer is better?

When comparing moisturizers, Purito is often noted for soothing and calming dry or sensitive skin with lightweight formulas, while Some By Mi helps brighten and target acne-prone skin.

Which is more affordable, Some By Mi or Purito?

The products on this page do not include pricing information, so it is not possible to determine whether Some By Mi or Purito is more affordable.

Which brand performs better for combination skin, Some By Mi or Purito?

Purito performs better for combination skin, achieving a Superior routine fit compared to Some By Mi, which reaches a High fit level.

How do the brands compare when it comes to improving skin texture versus soothing redness?

When it comes to improving skin texture versus soothing redness, Some By Mi does better at improving skin texture, while Purito performs better at calming redness and soothing skin.

Which brand is better suited for mature skin and skin with dark spots?

Purito offers a Superior routine fit for mature skin, while Some By Mi provides a High routine fit for mature skin. For skin with dark spots, both brands achieve a Superior routine fit.

Some By Mi or Purito for oily skin?

For oily skin, Lovi finds that both Some By Mi and Purito have a High routine fit level. Purito does better for being lightweight and fast absorbing, gentle, hydrating, and calming redness, while Some By Mi does better for improving skin texture and clearing acne.

Some By Mi or Purito: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin at a Superior level, while Some By Mi V10 Hyal Air Fit Sunscreen fits those skin types at a High level.

Some By Mi or Purito for sensitive skin?

Both Some By Mi and Purito are well-suited options, as Lovi rates both brands as having a Superior routine fit for sensitive skin. Purito tends to do better for gentle formulation and calming redness, while Some By Mi helps improve skin texture and manage acne.

Some By Mi or Purito for acne-prone skin?

Purito has a Superior routine fit for acne-prone skin, whereas Some By Mi has a High routine fit on this page. Reviewers report that Purito tends to do better with soothing and calming, while Some By Mi helps with clearing and controlling acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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