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SKIN1004 vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Shiseido are two esteemed Asian beauty houses originating from Korea and Japan, respectively. SKIN1004 centers its toners, moisturizers, sunscreens, and masks on centella asiatica, hyaluronic acid, and niacinamide to suit oily and combination skin. Meanwhile, the Japanese brand is beloved for moisturizers, cleansers, sunscreens, and serums formulated with glycerin for sensitive and mature skin. These offerings ultimately differ as the Korean line targets blemish care and brightening through botanical extracts, while the heritage brand emphasizes gentle daily hydration and wrinkle smoothing.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Shiseido products

People Say

SKIN1004Shiseido
  • Hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
  • Soothing and calming Mostly MentionedNot noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
  • Radiance and brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Cleansing benefits Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “pores looked so much smaller — SKIN1004 Zombie Pack”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Scent and fragrance complaints Sometimes NotedOften Mentioned
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and application issues Often MentionedRarely Noted
    • “Felt powdery — Shiseido Essential Energy Hydrating Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “too watery for a lotion — Shiseido Treatment Softener”
    • “hard to wash off — SKIN1004 Zombie Pack”
  • Skin irritation and breakouts Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

SKIN1004 vs Shiseido routines for dry skin

Buy SKIN1004 routine · CA$123.83 · 86% fitBuy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit

SKIN1004 vs Shiseido routines for oily skin

Buy SKIN1004 routine · CA$272.21 · 87% fitBuy Shiseido routine · CA$313.33 · 84% fitSee multi-brand routine · 96% fit

SKIN1004 vs Shiseido routines for combination skin

Buy SKIN1004 routine · CA$230.22 · 87% fitBuy Shiseido routine · CA$256.43 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Shiseido: which is better?

Both SKIN1004 and Shiseido fit most skin types well on this page, but SKIN1004 is often better for lightweight texture and soothing care since every product on its page lists no fragrance, whereas Shiseido offers deeper hydration and luxurious textures with higher prices and frequent scent complaints.

What is the difference between SKIN1004 and Shiseido?

SKIN1004 products on this page are all fragrance-free and focus on soothing and lightweight textures with key ingredients like Centella asiatica and hyaluronic acid, whereas Shiseido offers luxurious textures and deep hydration with many fragranced formulas and a higher price point. Both brands achieve High Lovi routine fit levels across most skin types, though SKIN1004 has a High routine fit for dry skin while Shiseido has an Average fit.

SKIN1004 or Shiseido for dry skin?

For dry skin, SKIN1004 is a better choice because its routine fit is High compared to Shiseido's Average. Furthermore, every product on the SKIN1004 page lists no fragrance in its ingredients, whereas many Shiseido products contain fragrance and scent complaints are often noted.

SKIN1004 or Shiseido: which cleanser is better?

SKIN1004 is better for cleansing because the products on this page provide stronger cleansing benefits with zero fragrance listed across the range. Reviewers note that Shiseido features deep-cleansing and efficient cleansers, but many of its cleansers frequently contain added fragrance.

Which is more affordable, SKIN1004 or Shiseido?

Shiseido is more expensive, while the products on this page for SKIN1004 do better on price.

Between SKIN1004 and Shiseido, which brand is better for reducing dark spots and improving radiance?

Shiseido is generally better for reducing dark spots and improving radiance, as review themes on this page highlight its strengths in radiance and brightening. SKIN1004 products on this page help target dark spots with key ingredients like niacinamide, which may aid in reducing pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance options compare between SKIN1004 and Shiseido products?

Every product on the SKIN1004 page lists no fragrance in its ingredients, whereas 15 out of 20 products on the Shiseido page contain fragrance.

Which brand performs better for soothing and calming the skin, SKIN1004 or Shiseido?

SKIN1004 performs better for soothing and calming the skin. Reviewers on this page frequently mention the soothing and lightweight toners, moisturizers, and masks from SKIN1004, which also features no fragrance across the products on this page.

SKIN1004 or Shiseido for oily skin?

Both SKIN1004 and Shiseido fit oily skin at a High level on this page. Reviewers report that SKIN1004 delivers a lightweight texture, while Shiseido provides deep hydration.

SKIN1004 or Shiseido: which moisturizer is better?

Both SKIN1004 and Shiseido offer moisturizers that fit various skin types well, but they differ significantly in formulation and price point. SKIN1004 focuses on fragrance-free soothing ingredients like centella asiatica and hyaluronic acid, whereas Shiseido provides luxurious textures and deep hydration, though many of its products contain added fragrance.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

SKIN1004 or Shiseido for sensitive skin?

Both SKIN1004 and Shiseido offer a High routine fit for sensitive skin on the products on this page. SKIN1004 features no added fragrance across its lineup, whereas Shiseido products often contain fragrance.

SKIN1004 or Shiseido: which sunscreen is better?

When comparing sunscreens between the products on this page, SKIN1004 features fragrance-free options like its Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, which Lovi rates as a Superior fit for acne-prone, oily acne-prone, and combination skin, and a High fit for oily, dry, sensitive, and dry sensitive skin. In contrast, Shiseido offers choices such as the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream, which are rated as a Superior fit for mature skin and dry sensitive skin, but Shiseido sunscreens on this page may include added fragrance.

SKIN1004 or Shiseido for acne-prone skin?

Both SKIN1004 and Shiseido offer products on this page that are a High fit for acne-prone skin. SKIN1004 focuses on soothing and lightweight formulas featuring Centella asiatica and hyaluronic acid, while Shiseido provides deep hydration and efficient cleansing options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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