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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent Asian skincare brands that offer thoughtfully crafted moisturizers, cleansers, serums, and toners. While the Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin best, the Japanese house relies on glycerin to provide gentle daily care for sensitive and mature skin. Both lines differ primarily in their ingredient philosophies and targeted regional traditions, giving users distinct pathways toward refined hydration and blemish care.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Anua routine · CA$204.76 · 87% fitBuy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit

Anua vs Shiseido routines for oily skin

Buy Anua routine · CA$320.12 · 85% fitBuy Shiseido routine · CA$313.33 · 84% fitSee multi-brand routine · 96% fit

Anua vs Shiseido routines for combination skin

Buy Anua routine · CA$249.24 · 85% fitBuy Shiseido routine · CA$256.43 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Shiseido: which is better?

Anua is generally better for dry skin and pore cleansing, while Shiseido is noted for deep hydration and luxurious textures. Reviewers find Anua to have a lower price point and no fragrance across the products on this page, whereas Shiseido often features a strong fragrance.

What is the difference between Anua and Shiseido?

Anua products on this page list no fragrance, whereas 15 of Shiseido's 20 products contain fragrance. Anua also stands out for pore cleansing and care, while Shiseido does better with deep hydration and luxurious textures.

Anua or Shiseido for dry skin?

Anua fits dry skin better than Shiseido, as the routine fit for dry skin is High for Anua and Average for Shiseido. The products on this page for Anua also list no fragrance in their ingredients.

Anua or Shiseido: which cleanser is better?

Anua does better for pore cleansing and care on the products on this page, while Shiseido is noted for deep-cleansing and efficient cleansers. Anua also avoids fragrance across its page, whereas many Shiseido cleansers include fragrance.

Which is more affordable, Anua or Shiseido?

Anua is more affordable, as Shiseido has a high price point. Reviewers frequently mention Shiseido's high price point, whereas Anua is noted on this page for having a high price point as a negative theme compared to Shiseido.

Between Anua and Shiseido, which brand has products with no fragrance?

Anua is the better choice because every product on the products on this page lists no fragrance in its ingredients, whereas most Shiseido products contain added fragrance.

Which brand performs better for pore cleansing and care, Anua or Shiseido?

Anua performs better for pore cleansing and care compared to Shiseido.

How do the founding years and countries of origin compare between Anua and Shiseido?

Anua was founded in 2019 in South Korea, whereas Shiseido was founded much earlier in 1872 in Japan.

Anua or Shiseido for oily skin?

Both brands fit oily skin well with a High Lovi level. Anua features pore cleansing and care better, while Shiseido brings deep hydration and moisture.

Anua or Shiseido: which moisturizer is better?

Anua is a better choice for dry skin because its routine fit is High compared to Shiseido's Average. Furthermore, every moisturizer product on the Anua page lists no fragrance in its ingredients, whereas several Shiseido moisturizers contain fragrance.

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer a High routine fit for sensitive skin among the products on this page. Anua is fragrance-free across all products on this page, whereas many Shiseido items list fragrance.

Anua or Shiseido: which sunscreen is better?

Both Anua and Shiseido offer sunscreens on this page with High Lovi fit levels for sensitive, mature, and acne-prone skin, though Anua's products on this page list no fragrance while many Shiseido sunscreens contain added fragrance.

Anua or Shiseido for acne-prone skin?

Anua has a High fit level for acne-prone skin, whereas Shiseido has a High fit level. Anua features products on this page with no fragrance listed across its line, whereas Shiseido products on this page often feature fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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