Anua vs Allies of Skin
Anua and Allies of Skin are skincare brands that offer thoughtful ranges of moisturizers, serums, and other essentials built around key ingredients like niacinamide and hyaluronic acid to address various needs. Anua fits oily, acne-prone, and dry skin best through formulations featuring heartleaf and hyaluronic acid, whereas the second brand suits dry and mature skin best by delivering rich hydration and targeted nourishment. While the former focuses on products such as soothing toners and blemish serums to decrease hyperpigmentation and increase skin lightness, Allies of Skin relies on potent treatments and firming daily options to improve skin aging signs and dark spots.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Allies of Skin products
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Heartleaf Pore Control Cleansing Oil
A$26.00
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Heartleaf 77% Soothing Toner
A$33.00
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Niacinamide 10% + TXA 4% Serum
A$36.95
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PDRN Hyaluronic Acid Capsule 100 Serum
A$36.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
A$22.00
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Rice 70 Glow Milky Toner
A$35.00
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PEACH 70% NIACINAMIDE SERUM
A$33.00
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Heartleaf 77% Clear Pad
A$33.40
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
- “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
Brightening and Fading Dark Spots Often MentionedOften Mentioned
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
- “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
- “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
- “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Soothes Redness and Inflammation Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
Price, Value, and Quantity Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
- “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
- “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
Breakouts and Acne Often MentionedRarely Noted
- “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs Allies of Skin routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
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Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
A$26.09
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
A$188.14
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Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
A$19.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
A$35.00
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
A$42.00
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
A$26.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
A$36.95
-
Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
A$27.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Allies of Skin routine · A$380.63 · 98% fit
Buy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit
Anua vs Allies of Skin routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
A$22.99
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
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Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
A$188.14
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
A$22.00
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
A$27.00
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
A$42.00
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
A$26.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
A$30.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
A$36.95
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Allies of Skin routine · A$598.00 · 94% fit
Buy Anua routine · A$330.29 · 85% fitSee multi-brand routine · 96% fit
Anua vs Allies of Skin routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
A$22.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
A$188.14
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
A$22.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
A$35.00
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
A$27.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
A$26.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
A$30.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
A$36.95
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Allies of Skin routine · A$541.48 · 94% fit
Buy Anua routine · A$295.30 · 83% fitSee multi-brand routine · 95% fit
Questions and answers
Anua or Allies of Skin: which is better?
Anua and Allies of Skin both work well depending on your budget and skin goals, as Anua tends to offer lightweight, soothing products at a lower price point, while Allies of Skin focuses on advanced anti-aging and repairing treatments at a high price point. Reviewers often mention that Anua helps with lightweight hydration and gentle exfoliation, whereas Allies of Skin provides gentle and effective moisturizers despite occasional initial irritation.
What is the difference between Anua and Allies of Skin?
Anua features popular lightweight toners and brightening serums with key ingredients like heartleaf and niacinamide, whereas Allies of Skin focuses on advanced repair and anti-aging treatments using peptides and antioxidants.
Anua or Allies of Skin for dry skin?
Both Anua and Allies of Skin are great choices, as Lovi rates both brands High for dry skin. Anua is especially known on this page for its hydrating toners and soothing moisturizers, while Allies of Skin stands out for its rich anti-aging and repairing formulas.
Anua or Allies of Skin: which moisturizer is better?
Both Anua and Allies of Skin offer moisturizers with a Superior Lovi fit level for specific skin types on the products on this page, but they cater to different needs. Anua is favored for soothing redness and inflammation, while Allies of Skin is often noted for its gentle and effective formulas.
Which is more affordable, Anua or Allies of Skin?
Anua is more affordable, as reviewers on this page frequently mention Allies of Skin for its high price point.
Between Anua and Allies of Skin, which brand is better for soothing redness and inflammation?
Anua is better for soothing redness and inflammation, as the products on this page are noted by reviewers for soothing redness and inflammation better than Allies of Skin.
How do the foundation years and owning companies of Anua and Allies of Skin compare?
Anua was founded in 2019 in South Korea and is owned by The Founders Inc., while Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.
Which brand performs better when it comes to gentle exfoliation and texture improvement?
Anua performs better when it comes to gentle exfoliation and texture improvement. Reviewers frequently note that the products on this page provide effective texture improvement and gentle exfoliation.
Anua or Allies of Skin for oily skin?
Both brands are great choices for oily skin, as Lovi rates both Anua and Allies of Skin as High and Superior respectively for this skin type. Anua features lightweight and fast-absorbing textures that help control oil, while Allies of Skin provides gentle and effective moisturizers that may help balance hydration without clogging pores.
Anua or Allies of Skin for sensitive skin?
Both Anua and Allies of Skin provide products that fit sensitive skin well. Lovi rates the routine fit for sensitive skin as High for Anua and Superior for Allies of Skin.
Anua or Allies of Skin for acne-prone skin?
Both Anua and Allies of Skin provide routines that Lovi rates as High for acne-prone skin. Reviewers note that Anua is better for soothing redness and inflammation, while Allies of Skin is noted as having a higher price point and initial skin reactions.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Clinical efficacy of facial masks containing yoghurt and Opuntia humifusa Raf. (F-YOP)
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Effects of a Greek Yoghurt-based Complex on the Human Facial Skin Microbiome
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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