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A+ skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A+ is an Indian skincare brand founded in 1990.

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A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. Its products suit sensitive skin best because of their mild composition. The standout product for acne-prone skin is the 345 Relief Cream. Users appreciate how the brand reliably supports daily moisture balance.

This page covers some of the most popular A+ products; for the whole A+ range, with a fit score for every product, use the Lovi app.

A+ moisturizers

Questions and answers

Is A+ worth it?

A+ offers a routine with a Superior fit for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all A+ products on this page are fragrance-free.

What are A+'s best products?

A+ offers 345 Relief Cream on this page, which rates Average across multiple skin types including dry, oily, and sensitive skin. Lovi rates the A+ routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which A+ moisturizer is best for dry skin?

345 Relief Cream is the best moisturizer on this page for dry skin, where Lovi rates it Average. Every A+ product on this page is free of added fragrance.

Does A+ cause breakouts?

A+ rates Superior for acne-prone skin when using its brand routine. The 345 Relief Cream is average for oily acne-prone skin, meaning it is unlikely to clog pores or cause breakouts for most users.

Is A+ fragrance-free?

Yes, every one of the A+ products on this page lists no fragrance in its ingredients.

What are the key ingredients in A+ products?

A+ products use niacinamide, panthenol, glycerin, ceramide np, and centella asiatica leaf extract as their key ingredients. Niacinamide helps reduce dark spots, while glycerin and panthenol keep skin soft and supported.

The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002

How do I build a A+ skincare routine?

To build an A+ skincare routine, Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin types. Every product from the A+ products on this page lists no fragrance in its ingredients.

What are good alternatives to A+?

Good alternatives to A+ include Minimalist, DOT & KEY, Deconstruct, and Biluma, which all have dedicated pages on Lovi. Lovi rates the Minimalist-focused routine High or Superior depending on the skin type.

A+ vs Minimalist: which is better?

A+ routines rate Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas Minimalist routines rate High for dry and sensitive skin and Superior for oily, combination, and acne-prone skin. Every product among the A+ products on this page lists no fragrance in its ingredients.

Is A+ cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A+ as cruelty-free.

Research behind A+'s key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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