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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare brands designed to address various dermatological needs. The Canadian line offers diverse serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, while the Indian brand is beloved for gentle moisturizers and thoughtfully calibrated formulas. Both names suit sensitive skin best, and the former additionally fits combination skin with targeted options for acne, dark spots, and mature concerns. They differ in product breadth and foundational approach, as the 2016 establishment relies on specific clinical molecules, whereas the 1990 enterprise reliably supports daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The Ordinary offers a significantly larger selection of fragrance-free products on this page that fit sensitive skin, combination skin, and skin with dark spots best, whereas A+ only features a single cream with lower fit levels for those skin types.

What is the difference between The Ordinary and A+?

The products on this page from The Ordinary offer a wide selection of serums, toners, and moisturizers that fit sensitive skin and combination skin best, whereas A+ features only one moisturizer with average to low skin fits. Reviewers frequently note that The Ordinary provides affordable and great value serums with acne-clearing and dark spot fading benefits.

The Ordinary or A+: which moisturizer is better?

The products on this page show that The Ordinary offers multiple moisturizers with superior or high Lovi fit levels for dry skin, such as Natural Moisturizing Factors + HA, whereas A+ features the 345 Relief Cream with an average fit.

Which is more affordable, The Ordinary or A+?

The products on this page from The Ordinary are frequently noted by reviewers as affordable and offering great value. The page does not provide pricing information for A+.

Which causes fewer breakouts, The Ordinary or A+?

The products on this page from The Ordinary help reduce acne, with multiple items showing high or superior Lovi fit for acne-prone skin, whereas the A+ range features only one moisturizer with average fit.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, whereas A+ was founded earlier in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product on this page from The Ordinary and A+ lists no fragrance in its ingredients.

Which brand offers more products for dry skin on this page?

The Ordinary offers significantly more products for dry skin on this page, with numerous items achieving High or Superior Lovi fit levels for this skin type, whereas A+ lists only a single product with an Average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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