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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are modern skincare brands that offer thoughtful arrays of moisturizers, serums, cleansers, and more. The Korean brand features ingredients like niacinamide, glycerin, and hyaluronic acid, making its formulations best suited for dry skin and skin with dark spots, including standout choices like the Light On Serum: Centella + Vita C. Meanwhile, the British brand relies on nourishing tri-ceramide and squalane to suit sensitive and dry sensitive skin best, offering targeted solutions such as the Brightening Toner. While both lines provide nourishing care, Beauty of Joseon specializes in deep hydration and dark spot reduction, whereas BYOMA focuses on gentle, barrier-focused components.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

Buy BYOMA routine · AED 605.66 · 91% fitBuy Beauty of Joseon routine · AED 393.56 · 87% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs BYOMA routines for oily skin

Buy BYOMA routine · AED 817.28 · 87% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs BYOMA routines for combination skin

Buy BYOMA routine · AED 642.73 · 86% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

BYOMA is a better fit for dry sensitive and sensitive skin with a Superior Lovi fit level, whereas Beauty of Joseon is a High fit for those skin types. Both brands offer equally good routines for oily, combination, acne-prone, and oily acne-prone skin.

What is the difference between Beauty of Joseon and BYOMA?

BYOMA focuses on barrier-strengthening ingredients like ceramides with a routine fit that is Superior for dry, sensitive, and dry sensitive skin, while Beauty of Joseon centers on traditional Korean ingredients like niacinamide and ginseng with a routine fit that is High for dry skin and skin with dark spots.

Beauty of Joseon or BYOMA for dry skin?

For dry skin, BYOMA is a Superior fit on Lovi, whereas Beauty of Joseon is High. BYOMA features barrier-repairing ceramides across its range, while Beauty of Joseon relies on humectants like hyaluronic acid and glycerin to draw in moisture.

Dermatologic Therapy, 2022

Beauty of Joseon or BYOMA: which cleanser is better?

Both Beauty of Joseon and BYOMA offer well-reviewed cleansers with gentle, non-irritating formulas, though Beauty of Joseon stands out for its makeup removers like the Ginseng Cleansing Oil achieving a Superior fit for dry skin on Lovi.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable than Beauty of Joseon, as BYOMA is noted by reviewers for its affordable price and great value.

Between Beauty of Joseon and BYOMA, which brand is better for mature skin?

BYOMA is the better choice for mature skin, where Lovi rates its routine as High compared to Beauty of Joseon at Average. BYOMA also does better for calming redness and soothing skin, while both brands offer equal levels of deep hydration.

How do the packaging and pump issues compare between Beauty of Joseon and BYOMA?

When comparing packaging and pump issues between the two brands, Beauty of Joseon has more noted issues regarding packaging and pumps than BYOMA.

Which brand has fewer scent and fragrance issues, Beauty of Joseon or BYOMA?

Beauty of Joseon has fewer scent and fragrance issues on this page. Reviewers sometimes note scent and fragrance issues for BYOMA, whereas every product on the Beauty of Joseon page lists no fragrance in its ingredients.

Beauty of Joseon or BYOMA for oily skin?

Both Beauty of Joseon and BYOMA are a High fit for oily skin. Both brands offer lightweight and fast-absorbing products that help control oil and shine.

Beauty of Joseon or BYOMA: which moisturizer is better?

Both Beauty of Joseon and BYOMA offer effective moisturizers, with Beauty of Joseon leaning on ingredients like niacinamide and ginseng for brightening and dry skin, while BYOMA focuses on a tri-ceramide complex to strengthen the skin barrier. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for BYOMA.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or BYOMA for sensitive skin?

Both Beauty of Joseon and BYOMA are great for sensitive skin, as Lovi rates both brands as High for this skin type. However, BYOMA edges out as Superior for sensitive skin and dry sensitive skin.

Beauty of Joseon or BYOMA for acne-prone skin?

Both Beauty of Joseon and BYOMA are a High fit for acne-prone skin on Lovi. BYOMA stands out more for calming redness and soothing skin, while Beauty of Joseon relies on key ingredients like niacinamide to help improve skin clarity.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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