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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are modern skincare brands that offer thoughtful daily care through distinct formulations and approaches. The Korean line features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, while the British brand offers moisturizers, toners, cleansers, and serums featuring a signature tri-ceramide complex and squalane tailored best for dry and oily skin. While the former focuses on traditional botanical ingredients to address wrinkles, hydration, and hyperpigmentation, the latter emphasizes barrier repair, balance, and targeted moisture. Through these specialized offerings, both provide gentle yet effective solutions for diverse complexion needs.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs BYOMA routines for oily skin

See multi-brand routine · 97% fit

Beauty of Joseon vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

BYOMA has a superior routine fit for dry skin, oily skin, acne-prone skin, mature skin, skin with dark spots, and oily acne-prone skin compared to Beauty of Joseon. Both brands offer equal fit levels for sensitive skin and dry sensitive skin. Reviewers note that BYOMA does better for affordability and calming redness, while Beauty of Joseon has fewer packaging and pump issues.

What is the difference between Beauty of Joseon and BYOMA?

Beauty of Joseon is a South Korean brand founded in 2016 that uses key ingredients like niacinamide and ginseng, while BYOMA is a United Kingdom brand founded in 2022 that focuses on a tri-ceramide complex and squalane. BYOMA achieves a superior routine fit for dry, oily, acne-prone, mature, and dark spot-prone skin on the products on this page.

Beauty of Joseon or BYOMA for dry skin?

BYOMA has a Superior routine fit for dry skin, while Beauty of Joseon has a High fit. Both brands offer products that help provide deep hydration and moisturization.

Beauty of Joseon or BYOMA: which cleanser is better?

When comparing cleansers, the products on this page for both Beauty of Joseon and BYOMA are well-received, as both brands offer gentle and non-stripping options. Lovi rates the cleansers for sensitive skin as High for both brands, while Beauty of Joseon earns a Superior fit for dry skin with its Ginseng Cleansing Oil and Radiance Cleansing Balm, and BYOMA achieves a Superior fit for dry skin with its Milky Moisture Cleanser and Melting Balm Cleanser.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable and offers better value compared to Beauty of Joseon.

Which brand has fewer packaging and pump issues, Beauty of Joseon or BYOMA?

BYOMA has fewer packaging and pump issues than Beauty of Joseon according to the review themes on the page.

Which brand has better options for mature skin, Beauty of Joseon or BYOMA?

BYOMA has better options for mature skin, achieving a Superior routine fit compared to Beauty of Joseon's Average fit on this page.

Which brand is better for calming redness and soothing skin, Beauty of Joseon or BYOMA?

BYOMA is better for calming redness and soothing skin compared to Beauty of Joseon. Review themes show that BYOMA does better in this category, while both brands are equal in providing gentle and non-irritating formulas.

Beauty of Joseon or BYOMA for oily skin?

For oily skin, BYOMA offers a Superior Lovi routine fit while Beauty of Joseon has a High fit level. Both brands provide lightweight and fast-absorbing products, but BYOMA is noted for better oil and barrier control.

Beauty of Joseon or BYOMA: which moisturizer is better?

BYOMA has a Superior routine fit for dry skin, while Beauty of Joseon has a High fit. Both brands offer lightweight and fast-absorbing moisturizers, but BYOMA is noted for strengthening the skin barrier with its tri-ceramide complex.

Beauty of Joseon or BYOMA for sensitive skin?

For sensitive skin, both Beauty of Joseon and BYOMA are a High fit on Lovi. Reviewers note that the products on this page for both brands offer gentle and non-irritating formulas.

Beauty of Joseon or BYOMA for acne-prone skin?

BYOMA is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Beauty of Joseon. Both brands offer products that help soothe skin, but BYOMA may be preferred for its barrier-strengthening moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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