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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines defined by focused, ingredient-driven formulations. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane to suit sensitive and combination skin, while the British brand relies on nourishing tri-ceramide and squalane to support sensitive and dry sensitive skin. Both lines offer targeted solutions for acne, dark spots, and aging, yet they differ in their overarching approach to skin health. The former emphasizes single-active efficacy, whereas the latter prioritizes barrier-first restoration through its proprietary complex.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

Buy BYOMA routine · AED 605.66 · 91% fitBuy The Ordinary routine · AED 542.90 · 89% fitSee multi-brand routine · 96% fit

The Ordinary vs BYOMA routines for oily skin

Buy The Ordinary routine · AED 833.82 · 91% fitBuy BYOMA routine · AED 817.28 · 87% fitSee multi-brand routine · 97% fit

The Ordinary vs BYOMA routines for combination skin

Buy The Ordinary routine · AED 712.46 · 92% fitBuy BYOMA routine · AED 642.73 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both brands are great, but the ordinary tends to offer better value and stronger acne-clearing serums, whereas byoma delivers deeper hydration and supports skin sensitivity even better. Reviewers note that byoma excels at barrier-strengthening moisturizers, while the ordinary provides a wider array of affordable treatment options.

What is the difference between The Ordinary and BYOMA?

The Ordinary provides better value and pricing for the products on this page, whereas BYOMA does better with hydration, moisture, skin sensitivity, and gentleness.

The Ordinary or BYOMA for dry skin?

For dry skin, BYOMA offers a superior routine fit compared to The Ordinary's high fit. Reviewers note that BYOMA is better for hydration and moisture, while the products on this page for BYOMA feature key ingredients like ceramides, squalane, and glycerin to support dry skin.

The Ordinary or BYOMA: which cleanser is better?

When it comes to cleansers, both brands offer good options, but BYOMA tends to be better for hydration because its cleansers help keep the skin moisturized and non-stripping.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better affordability and value among the products on this page.

Which brand has better performance and results according to reviewers?

The Ordinary does better for performance and results according to reviewers, while BYOMA faces more performance and results issues.

The Ordinary or BYOMA for oily skin?

The Ordinary is a better choice for oily skin, as Lovi rates its routine as Superior compared to BYOMA's High. Reviewers also note that The Ordinary does better for acne and blemish clearing.

The Ordinary or BYOMA: which moisturizer is better?

For dry skin, BYOMA offers a superior routine fit compared to The Ordinary on the products on this page, thanks to deeply hydrating formulations that help strengthen the skin barrier. Hyaluronic acid, a key ingredient found in the moisturizers of both brands, helps provide antioxidant and anti-aging effects by improving skin hydration.

Dermatologic Therapy, 2022Drug Delivery, 2017

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA fit sensitive skin at a Superior level with the products on this page. Reviewers note that The Ordinary offers great value and acne-clearing serums, while BYOMA provides moisturizers that strengthen the skin barrier and lightweight, fast-absorbing options.

The Ordinary or BYOMA for acne-prone skin?

For acne-prone skin, both brands offer good options, with Lovi fit levels rated as High for the products on this page. Reviewers note that The Ordinary does better for acne and blemish clearing, while BYOMA is praised for strengthening the skin barrier with hydrating and non-stripping cleansers.

The Ordinary or BYOMA for mature skin?

The Ordinary fits mature skin with a Superior routine level, which is higher than BYOMA with a High level. Reviewers on the page mention that The Ordinary offers great value and effective texture-smoothing serums for mature skin care needs.

The Ordinary or BYOMA for skin with dark spots?

The Ordinary is a better choice for skin with dark spots because the products on this page achieve a Superior routine fit for that skin type compared to BYOMA's High fit level. Furthermore, review themes show The Ordinary does better for fading dark spots and clearing acne. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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