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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are distinct skincare brands offering gentle yet effective daily care for dry and sensitive skin. Beauty of Joseon is a Korean brand known for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, whereas the British brand BYOMA is favored for moisturizers, toners, cleansers, and serums harnessing tri-ceramide and squalane. While both brands suit dry and sensitive skin best through nourishing components like glycerin and tri-ceramide, they differ in their origin, founding years, and key active ingredients designed to address acne-prone skin, dark spots, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

Both brands are great choices, but BYOMA has the edge with a Superior Lovi fit level for dry and sensitive skin routines compared to Beauty of Joseon's High fit.

What is the difference between Beauty of Joseon and BYOMA?

Beauty of Joseon is a South Korean brand focused on traditional Hanbang ingredients like ginseng and niacinamide, while BYOMA is a UK-founded brand centered on barrier-repairing tri-ceramide complexes. For routine fit, BYOMA offers Superior levels for dry and sensitive skin, whereas Beauty of Joseon reaches High levels for those same types.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or BYOMA for dry skin?

For dry skin, BYOMA offers a Superior routine fit, whereas Beauty of Joseon provides a High fit. Both brands feature deep hydration and moisturization, with BYOMA additionally noted for strengthening the skin barrier.

Beauty of Joseon or BYOMA: which cleanser is better?

Both Beauty of Joseon and BYOMA offer cleansers that are well-reviewed for being hydrating and gentle on the skin. BYOMA cleansers do better at being non-stripping, while Beauty of Joseon options like the Green Plum Refreshing Cleanser provide effective everyday cleansing across multiple skin types.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable and offers better value compared to Beauty of Joseon.

Between Beauty of Joseon and BYOMA, which brand is better suited for mature skin?

BYOMA is better suited for mature skin, achieving a High Lovi fit level compared to Beauty of Joseon which has an Average fit.

How do the packaging and pump designs compare between Beauty of Joseon and BYOMA according to reviewers?

According to reviewers, packaging and pump issues are sometimes noted for Beauty of Joseon, while BYOMA faces packaging flaws and pump functionality and design issues.

Which brand performs better when it comes to calming redness and soothing the skin?

BYOMA performs better when it comes to calming redness and soothing the skin.

Beauty of Joseon or BYOMA for oily skin?

Both Beauty of Joseon and BYOMA are a High fit for oily skin. Reviewers note that both brands offer lightweight textures, but BYOMA also does better at calming redness and soothing skin.

Beauty of Joseon or BYOMA: which moisturizer is better?

Both Beauty of Joseon and BYOMA offer effective moisturizers with distinct ingredient focuses. Beauty of Joseon features options like the Dynasty Cream, which has a High fit on Lovi for dry and mature skin, utilizing key ingredients such as niacinamide and ginseng. BYOMA offers moisturizers like the Moisturizing Rich Cream, which has a Superior fit on Lovi for dry skin, highlighting a tri-ceramide complex and glycerin.

Antioxidants, 2021Dermatologic Therapy, 2022

Beauty of Joseon or BYOMA for sensitive skin?

Both Beauty of Joseon and BYOMA are great options, but BYOMA has a Superior Lovi fit level for sensitive skin compared to Beauty of Joseon's High fit level.

Beauty of Joseon or BYOMA for acne-prone skin?

Both brands are a good choice for acne-prone skin, as Lovi rates both Beauty of Joseon and BYOMA as High for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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