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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are modern skincare brands favored for thoughtful, gentle product ranges suited best to sensitive and dry sensitive skin. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid to improve wrinkles, reduce hyperpigmentation, and increase barrier function, while the British brand relies on nourishing tri-ceramide and squalane in moisturizers, toners, cleansers, and serums to boost barrier integrity and fight oxidative stress. Although both cater to similar skin types with targeted solutions like masks and mists for acne-prone skin, serums and toners for dark spots, and eye serums and balms for mature skin, they differ in their foundational ingredients and geographical origins.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

Buy BYOMA routine · SAR 1,114.99 · 91% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs BYOMA routines for oily skin

Buy BYOMA routine · SAR 1,201.47 · 87% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs BYOMA routines for combination skin

Buy BYOMA routine · SAR 1,039.93 · 87% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

Both brands are great choices, as BYOMA is a superior fit for dry sensitive skin and sensitive skin, while the products on this page for Beauty of Joseon offer high fits across most skin types.

What is the difference between Beauty of Joseon and BYOMA?

BYOMA and Beauty of Joseon both offer gentle formulas, but BYOMA has a Superior routine fit for dry sensitive skin and sensitive skin, while Beauty of Joseon's routine fit for those skin types is High. The products on this page for Beauty of Joseon are founded on ingredients like niacinamide and ginseng, whereas BYOMA centers on a tri-ceramide complex and squalane.

Beauty of Joseon or BYOMA for dry skin?

For dry skin, both brands work well, but BYOMA has a Superior routine fit compared to Beauty of Joseon which has a High fit level.

Beauty of Joseon or BYOMA: which cleanser is better?

Both brands offer gentle cleansers on this page, and Lovi rates the routine fit for sensitive skin as High for Beauty of Joseon and Superior for BYOMA.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable than Beauty of Joseon, as BYOMA does better on affordable price and great value.

Beauty of Joseon or BYOMA: which has fewer packaging issues?

Beauty of Joseon has more packaging issues reported, whereas BYOMA does better in this area according to the reviews on this page.

Beauty of Joseon or BYOMA for oily skin?

Both Beauty of Joseon and BYOMA fit oily skin at a high level.

Beauty of Joseon or BYOMA: which moisturizer is better?

When comparing moisturizers, BYOMA achieves a superior routine fit for dry skin and dry sensitive skin on the products on this page compared to Beauty of Joseon. Both brands provide deep hydration and moisturization.

Beauty of Joseon or BYOMA for sensitive skin?

Both Beauty of Joseon and BYOMA are great options, but Lovi rates BYOMA as Superior and Beauty of Joseon as High for sensitive skin.

Beauty of Joseon or BYOMA for acne-prone skin?

Both Beauty of Joseon and BYOMA are great options for acne-prone skin, as Lovi rates both brands with a High routine fit level for this skin type.

Beauty of Joseon or BYOMA for dry sensitive skin?

Both brands are great for dry sensitive skin, but BYOMA has a superior routine fit compared to Beauty of Joseon's high fit on this page.

Beauty of Joseon or BYOMA for mature skin?

BYOMA is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon which has an Average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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