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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are modern skincare brands that offer thoughtfully formulated serums, moisturizers, and more. Founded in 2016, the Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle daily care. Conversely, the British brand launched in 2022 incorporates a proprietary tri-ceramide complex and squalane, suiting acne-prone and mature skin best to gently address common concerns without causing irritation. While both lines provide tangible benefits through purposefully chosen components, they differ in their foundational ingredients and origin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for oily skin

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Beauty of Joseon vs BYOMA routines for combination skin

See multi-brand routine · 95% fit

Beauty of Joseon vs BYOMA routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

BYOMA has a Superior routine fit for mature skin, while Beauty of Joseon has an Average fit for it. Both brands offer gentle and non-irritating formulas with lightweight textures.

What is the difference between Beauty of Joseon and BYOMA?

Beauty of Joseon and BYOMA are both popular skincare brands, but BYOMA has superior routine fits for oily, combination, acne-prone, mature, and dark spot skin types compared to Beauty of Joseon. Reviewers note that BYOMA does better with calming redness and soothing skin, and offering affordable value, while Beauty of Joseon has more packaging and pump issues.

Beauty of Joseon or BYOMA for oily skin?

For oily skin, BYOMA has a Superior routine fit, while Beauty of Joseon has a High fit on the products on this page. Reviewers note that BYOMA offers deeply hydrating toners and lightweight moisturizers that help strengthen the skin barrier.

Beauty of Joseon or BYOMA: which cleanser is better?

Both Beauty of Joseon and BYOMA offer cleansers that fit dry skin, sensitive skin, and acne-prone skin at a High level. BYOMA cleansers tend to provide a better fit for oily and combination skin compared to Beauty of Joseon options on the page.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable and offers better value compared to Beauty of Joseon.

Which brand has better packaging and pump design between Beauty of Joseon and BYOMA?

Beauty of Joseon has better packaging and pump design, as reviewers note packaging flaws and issues for BYOMA while Beauty of Joseon has fewer reported problems in this area.

Do Beauty of Joseon and BYOMA products contain fragrance?

Every product from Beauty of Joseon on this page lists no fragrance in its ingredients, while BYOMA includes fragrance in only 1 of its 17 products.

Which brand is better suited for mature skin, Beauty of Joseon or BYOMA?

BYOMA is better suited for mature skin, achieving a Superior routine fit compared to Beauty of Joseon's Average fit level.

Beauty of Joseon or BYOMA for acne-prone skin?

Both brands offer products on this page that fit acne-prone skin well. Lovi rates the BYOMA routine as Superior and the Beauty of Joseon routine as High for acne-prone skin.

Beauty of Joseon or BYOMA: which moisturizer is better?

BYOMA offers a superior routine fit for moisturizers on oily, combination, acne-prone, and mature skin types compared to Beauty of Joseon. Both brands provide deep hydration and moisturization.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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