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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are distinct contemporary skincare lines that offer thoughtfully formulated moisturizers, serums, cleansers, and masks. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, while the British brand is anchored by nourishing tri-ceramide and squalane. Both suit dry skin and sensitive skin best through gentle, daily care. Ultimately, the brands differ in their geographical origins, founding years, and core active ingredients that target specific concerns like dark spots, acne, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs BYOMA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

Both brands are great, but BYOMA is a better fit for dry skin, dry sensitive skin, mature skin, and sensitive skin, where Lovi rates its routines as Superior compared to Beauty of Joseon's High or Average levels. BYOMA also does better for calming redness and soothing skin, while both brands are equal on gentle formulas, lightweight textures, and deep hydration.

What is the difference between Beauty of Joseon and BYOMA?

Beauty of Joseon is a South Korean brand founded in 2016, while BYOMA is a UK brand founded in 2022. BYOMA achieves superior routine fit levels for dry, dry sensitive, sensitive, and mature skin types on this page, whereas both brands offer equal fit levels for oily, combination, acne-prone, and dark spot skin types.

Beauty of Joseon or BYOMA for dry skin?

Both brands are great choices for dry skin, with Lovi fit levels of High for Beauty of Joseon and Superior for BYOMA. BYOMA helps strengthen the skin barrier with its ceramide-focused products, while Beauty of Joseon offers deep hydration and nourishment using ingredients like hyaluronic acid and ginseng.

Dermatologic Therapy, 2022

Beauty of Joseon or BYOMA: which cleanser is better?

Both brands offer gentle cleansers on this page, but BYOMA may be better for dry skin with its Milky Moisture Cleanser achieving a Superior fit level.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable and offers better value according to the review themes on this page.

Between Beauty of Joseon and BYOMA, which brand is better suited for mature skin?

BYOMA is better suited for mature skin, achieving a Superior routine fit compared to Beauty of Joseon's Average fit level.

How do Beauty of Joseon and BYOMA compare regarding packaging and pump issues?

When it comes to packaging and pump issues, Beauty of Joseon does better than BYOMA.

Which brand has fewer issues with unpleasant scents, Beauty of Joseon or BYOMA?

Beauty of Joseon has fewer issues with unpleasant scents, as its scent and fragrance issues are only sometimes noted, whereas reviewers of BYOMA sometimes note unpleasant scents.

Beauty of Joseon or BYOMA for oily skin?

Both Beauty of Joseon and BYOMA are a High fit for oily skin. Reviewers for both brands note lightweight and fast-absorbing textures as well as deep hydration.

Beauty of Joseon or BYOMA: which moisturizer is better?

Both Beauty of Joseon and BYOMA offer effective moisturizers, but BYOMA achieves a Superior routine fit for dry skin compared to Beauty of Joseon's High fit level. Both brands provide deeply hydrating and lightweight moisturizing options that help strengthen the skin barrier.

Beauty of Joseon or BYOMA for sensitive skin?

For sensitive skin, BYOMA offers a Superior routine fit, while Beauty of Joseon provides a High routine fit on this page. Both brands feature gentle, non-irritating formulas with no fragrance listed across the products on the page, though BYOMA does better at calming redness and soothing skin.

Beauty of Joseon or BYOMA for acne-prone skin?

Both Beauty of Joseon and BYOMA are a High fit for acne-prone skin on the products on this page. Reviewers note that both brands help provide deep hydration and gentle formulas, while both may also cause breakouts for some users.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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